Revenue Marketing Radio with Debbie Qaqish

Join us as Christine Nurnberger, CMO of BottomLine technologies shares how the right Revenue Marketing team and organizational structure can create global competitive advantage. Christine will share her lessons learned in structuring a highly effective global Revenue Marketing team and provide guidance on how to avoid talent and organizational traps.

Join us as Carly Brantz, Director of Revenue Marketing at SendGrid shares what it's like on the "other side" (i.e. sales). There seems to  be a mini trend in which Revenue Marketing is reporting to sales and Carly will share the pros and the cons of this move as well as lessons learned for both sales and marketing.

Join us as Kris Shorter, Director of Digital Marketing for Roche shares lessons learned as he led the move from a decentralized to a centralized Revenue Marketing organization at Roche. This is a move we are seeing more companies make and you won't want to miss the practical advice, surprises to look for and navigation tips from Kris.

To say that sales and marketing don't play nice together would be a understatement. Yet, it is probably the most highly predictive factor for Revenue Marketing success. How do you make this happen? Join us as Kae Kronthaler-Williams, VP Marketing at Exact shares how marketing actually works with sales during the sales process and how they have created a symbiotic relationship leading to higher revenue and bigger deals.

Join us as Michelle Chiantera, Sr. Director, Americas Partner and US Commercial Marketing of Cisco shares the secrets of achieving Revenue Marketing success in a global channel. Many companies struggle with the application and tracking of Revenue Marketing practices to the channel.  Learn how Cisco cracked the code using education and training to develop a common global platform as the basis for wide-spread adoption of Revenue Marketing.