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Revenue Marketing Radio with Debbie Qaqish
By Debbie QaqishBusiness
Revenue Marketing Radio with Debbie Qaqish episodes
- S02E02: The relationship between finance & marketing with Liz Sophia & Ron Shah, Hodges Mace
Join as Liz Sophia, Sr VP Marketing, and Ron Shah, CFO – both of Hodges Mace - discuss the relationship between marketing and finance. This is the new standard for marketing. Liz will share her experiences in working with the finance group as she leads the transformation of marketing from a cost center to a revenue center. You'll also gain insights from Ron about re-framing the role of marketing in terms of finance and revenue.
39 min - An Interview with a CMO & a CFO: Adopting Financial AccountabilityJoin as Liz Sophia, Sr VP Marketing, and Ron Shah, CFO – both of Hodges Mace - discuss the relationship between marketing and finance. This is the new standard for marketing. Liz will share her experiences in working with the finance group as she leads the transformation of marketing from a cost center to a revenue center. You’ll also gain insights from Ron about re-framing the role of marketing in terms of finance and revenue.?39 min
- Educate, Inspire & Deploy: Secrets to Global Mktg Transformation - GE HealthcareJoin us as Stephanie Meyer, Head of Marketing Operations and Milt Hwang, IT Leader, both of GE Healthcare, share their insights to achieving global marketing transformation in 18 months. The size and scale of the enterprise organization presents unique challenges for a marketing transformation so tune in to Stephanie and Milt as they share the lessons from the focus on customer engagement, people and process. You won’t want to miss this dynamic duo that provides both the executive and IT perspective!34 min
- S02E01: CMO's winning formula for enterprise demand generation with Meagen Eisenberg, MongoDB
Join us as Meagen Eisenberg, CMO of MongoDB discusses what every new CMO should know about Revenue Marketing. As an incredibly successful Revenue Marketer, she became a CMO in 2015 and during this interview she will share both lessons learned and how she broadened her Revenue Marketing scope to include every part of marketing.
33 min - Meagen Eisenberg Reveals CMO’s Winning Formula for Enterprise Demand GenerationJoin us as Meagen Eisenberg, CMO of MongoDB discusses what every new CMO should know about Revenue Marketing. As an incredibly successful Revenue Marketer, she became a CMO in 2015 and during this interview she will share both lessons learned and how she broadened her Revenue Marketing scope to include every part of marketing.33 min
- S01E15: The role of Marketing Ops in Revenue Marketing with Mitch Diamond, Lenovo
Join us as Mitch Diamond, Director of Sales & Marketing with McKesson Business Performance Services, talks about The Role of Marketing Ops in Revenue Marketineg.
37 min - McKesson: The Critical Role of Marketing Ops in Revenue Marketing SuccessJoin us as Mitch Diamond, Director of Sales & Marketing with McKesson Business Performance Services, talks about The Role of Marketing Ops in Revenue Marketineg.37 min
- S01E14: A Revenue Marketing success story with Peter Garza, MedAssets
Peter Garza is an engineer by training and a Revenue Marketer by choice. He has successfully applied engineering principles to create a thriving and successful Revenue Marketing practice. Enjoy this interview as he discusses quality, sustainability, systematic method and measurement first in engineering terms, and then in Revenue Marketing terms.
31 min - From Engineer to VP of Marketing: A Revenue Marketing Success Story - MedAssetsPeter Garza is an engineer by training and a Revenue Marketer by choice. He has successfully applied engineering principles to create a thriving and successful Revenue Marketing practice. Enjoy this interview as he discusses quality, sustainability, systematic method and measurement first in engineering terms, and then in Revenue Marketing terms.31 min
- S01E13: The evolution of modern marketing with Bill Hamilton, Microsoft
Join us as Bill Hamilton, Senior Director, Cloud and Enterprise Group at Microsoft shares his 2-year journey of marketing transformation beginning with an innovative and inspiring grassroots vision and execution plan. Bill will discuss how marketing transformation fits into the larger transformation at Microsoft, how he structured the initiative and provide guidance to all marketers on what this means for career choices.
36 min
About Revenue Marketing Radio with Debbie Qaqish
From the publisher's feed
If you're a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie…
Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing's influence and legitimacy. Create your own Revenue Marketing Journey™. It's time to take your seat at the table.