Revenue Radio™

Executives often deal with myriad challenges - people, clients, and the whims of change with a growing business. They need high-quality leadership to survive their demanding first few years. Today, Mary Grothe and Kristin Westberg talk about Fractional Executive Services and why your company needs them.

In this episode, Mary shares a message of encouragement to the CEO community to enjoy the holidays, unplug, and we'll see you in the New Year!

Today, Mary Grothe is joined by Tymothe Meskel, Fractional CMO at House of Revenue®, to dig into building an effective Marketing department.

Though most business leaders interchange them, a VP of Sales and a CRO are different roles. In this episode, Mary will shed some light on the confusion and explain their responsibilities and key attributes. Then, knowing when to hire and what to break the plateau.

In this episode, Mary is excited to discuss Growth as a Service or GaaS. What is it? Why is relevant? And how should we embrace it? 

The total Cost of Ownership is important in making thoughtful financial decisions. But what is Total Cost of Ownership (TCO)? How is it calculated? And why should business leaders care about it? Mary tells us a funny yet inspiring story in this episode as we enter a challenging and rocky season.

As a revenue leader, what do you need to leverage Revenue Operations (RevOps) in accelerating your organization's growth? Why is it important to reassess your employees, tech stack, and the alignment of your sales, marketing, and customer success teams? Today, Mary Grothe discusses using Revenue Operations to scale your company. Stay tuned! 

Navigating CRO and CMO relationships can be challenging. While these two roles need to align, it's crucial to establish the difference and boundaries of each function. So, as a leader, how would you strike the perfect balance? How will you enable the critical elements of your organization's success?

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A solid sales and marketing alignment is essential in achieving a higher close rate, increased revenue, client retention, and a significant competitive advantage. When hiring for a perfect CRO, your ideal candidate has extensive experience in both marketing and sales, so they understand both fields and don't have too much bias toward one over the other. But what do you do if your current CRO has a strong marketing or sales bias? How will you change the course to better waters?

Connect with House of Revenue™

Website | LinkedIn | Twitter | Instagram

Connect with Mary Grothe

LinkedIn | Twitter | Instagram

The gender gap in leadership is a global phenomenon. Women in leadership positions continue to lag far behind men because of stereotyped perceptions and face persistent gender-related challenges in the workplace. In this episode, Paralee Walls, a Fractional CRO at House of Revenue®, joins in diving deep into these hurdles and sharing strategies to get past them.

Connect with House of Revenue™

Website | LinkedIn | Twitter | Instagram

Connect with Mary Grothe

LinkedIn | Twitter | Instagram