Just because you’re hosting events doesn’t mean you’re practicing event-led growth.

In part one of our event-led growth (ELG) series, Camille Arnold, Director of Experiential Marketing at Splash, joins Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to unpack what it means to lead with an event-first strategy. They explore how ELG goes beyond event execution. It involves business alignment, attribution, tech stack readiness, and building meaningful, long-term customer relationships. Whether you are new to the concept or looking to refine your approach, this conversation sets the stage for a smarter, more strategic way to use events as a marketing channel.

In this episode, you’ll learn:

1. What ELG really looks like: Get clarity on the difference between doing events and building an event-led strategy.
2. How to measure what matters: Learn the basics of attribution and how to connect event performance to revenue.
3. Why small events go further: Understand the long-term impact of repeatable, relationship-driven experiences.

Things to listen for:

(00:00) Introducing Camille Arnold

(05:27) Defining event-led growth 

(11:18) Being strategic with your event goals 

(13:00) How customer behavior has changed over time

(15:38) Getting to know your ICP

(20:45) Why embrace an ELG strategy?

(21:50) Small events build lasting relationships

(27:08) Proving impact through attribution