We look at the book Switch by Chip and Dan Heath, recommended by our latest podcast guest Jo Gray. It’s a beast of a book but we look at the big themes and some well-thought out tactics for realising change. Listen out for the “bright spots” (a nice twist on the normal focus on problems) and Jo’s example of how powerful a visual demonstration of a situation requiring change can be.

Participants: AssistKD’s Jonathan Hunsley and Mike Williams with Jo Gray, Senior Consultant at Socitm Advisory.