Product strategy, OKRs, and KPIs are popular product management frameworks. But how can they be applied successfully together? What comes first, strategy, OKRs, or KPIs? Can OKRs describe or replace strategy? And what should you do when a senior stakeholder tells you what OKRs and KPIs to use? Listen to this episode to hear my answers.

The product vision can be a powerful vehicle for creating a shared purpose, inspiring people, and galvanising them. Unfortunately, I have seen many visions that did not fulfil their potential, as they suffered from a number of mistakes. In this episode, I discuss five common issues and explain how you can avoid and correct them.

Strategy and product teams are both key to achieving product success. But what exactly do we mean by strategy, and to what extent should product teams shape strategic decisions? These are the questions I discuss in this episode.

What do incremental enhancements of a legacy app and the development of a new AI product have in common? Both have to create value and innovate to some extent. In this episode, I discuss the Innovation Ambition Matrix, a tool that helps you understand your product’s innovation type and, based on it, make the right strategic decisions and optimise your product portfolio.

AI has significantly impacted software-based products and has started to change how product management is practised. But how is it affecting product strategy? Can AI-powered tools lead to better strategies? Can they even make strategic product decisions on their own? In this episode, I discuss the benefits and limitations of using AI to create a product strategy, as well as the foundations you should put in place to take full advantage of AI tools.

Product teams are key in enabling product-led growth and offering successful products. In this episode, I explain what product teams really need to do a great job and how you can best support the teams you work with.

As helpful as they can be, product roadmaps are not always enough. To closely align a group of products and ensure that they all move in the same direction, you’ll benefit from a portfolio roadmap. In this episode, I explain what a product portfolio roadmap is. I share a template to help you build your own outcome-based portfolio roadmap. I show how you can connect your portfolio roadmap to the portfolio strategy and use it to direct the product roadmaps, and I describe who should be involved in developing the plan.

When it comes to product strategy, people often focus on templates, tools, and frameworks. While these matter, they are only a small part of what’s needed to develop a successful strategy. In this episode, I take a holistic approach and discuss product strategy from a system perspective. I consider people, processes, and principles in addition to tools, I share the strategy system I have developed and explain how you can take advantage of it.

It may not be pleasant to experience, but conflict is necessary to innovate successfully. Without competing ideas, it's virtually impossible to create great products. Unfortunately, many conflicts are handled poorly; they are hidden or result in personal attacks. In this article, I explain how you can skilfully navigate conflict and use it as a source of creativity and innovation for your product.

Developing a winning product strategy is hard. Keeping the strategy relevant and achieving product success on a continued basis is even harder. In this episode, I discuss how you can use the product lifecycle model to address this challenge. I explain how the model can help you make the right strategic choices, focus and evolve the product strategy, and proactively progress and grow the product.