In this episode, Cory Connors welcomes Loïc Vandermeeren, founder and CEO of KWiiD, to discuss the innovative reusable box system reshaping sustainable packaging. Loïc shares how his background in IT and pharma, combined with a desire to reduce waste, inspired him to develop collapsible reusable packaging made from a fabric exterior and a replaceable corrugated insert. He explains how KWiiD boxes provide speed, durability, and cost efficiency while dramatically extending the life of corrugated materials. Loïc describes the 14‑iteration design journey, feedback from early partners like Decathlon, and how closed‑loop systems such as click‑and‑collect and locker‑based logistics help maximize return rates and reduce environmental impact. The conversation also covers customization, operational savings, and the positive reception of KWiiD’s products at the Sustainable Packaging Summit in Utrecht.

Key Topics Discussed:

• Loïc’s shift from IT/pharma to sustainable packaging and his motivation to address waste
• The inspiration for KWiiD during a visit to a recycling center
• How KWiiD’s collapsible box works and the benefits of fabric protection with a replaceable corrugated insert
• Challenges with traditional reusable packaging and how KWiiD extends box life up to 100 cycles
• Customer use cases including Decathlon’s successful closed‑loop implementation
• The importance of internal logistics, click‑and‑collect, and locker systems for reliable returns
• The 14‑iteration design process and real‑world feedback during development
• Branding and customization options for the fabric exterior
• Cost savings, the subscription model, and benefits of avoiding capex for customers
• Experiences at the Sustainable Packaging Summit and the value of industry collaboration
• What’s ahead for KWiiD and expected growth in 2026

Resources Mentioned:

KWiiD reusable packaging system
Sustainable Packaging Summit (Utrecht)
KWiiD LinkedIn

Contact:

Listeners can reach Loïc and the KWiiD team through the contact form at kwiid.com or by connecting on LinkedIn to view demos and case studies.

Loïc: LinkedIn

KWiiD: LinkedIn

Closing Thoughts:

Cory and Loïc highlight the importance of innovation, collaboration, and action in driving sustainability in packaging. Loïc encourages anyone with an idea to take the first step, emphasizing that meaningful impact only happens when ideas move from discussion to execution. KWiiD’s story demonstrates how practical, scalable solutions can significantly reduce waste and support a more sustainable future.

Thank you for tuning in to Sustainable Packaging with Cory Connors!

Connect with Cory

Connect with Cory on LinkedIn here:
https://www.linkedin.com/in/cory-connors/

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This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.