Revops Therapy

Without a two-way feedback loop between your sales and marketing teams, odds are, both feel a sense of dread (and probably a little annoyance) when an email comes through from “those people who just don’t get it.”

RevOps therapist and Greaser Consulting’s VP of Go To Market Strategy, Erika Davis, and Bethany Davis, a marketing and sales liaison extrordinairre, discuss the importance of and how to create a sense of trust and open communication between marketing and sales.

The truth is: both have expertise to share and are equally important. Sales can’t do what they do without marketing, and marketing can’t do what they do without sales. Once the two can share open and honest feedback, you’re on your way to RevOps adoption.

Bonus: How’s your open rate? Click rate? What about your reply rate? Even if your reply rate is good, have you looked at the replies themselves? If most of those replies are “Unsubscribe,” “STOP,” or “Please take me off of all of your lists NOW,” suddenly that “good” number isn’t so appetizing. For that reason, Sales Engagement Platforms are introducing intent data. Bethany shares how she and her team worked together to determine if this data is the real deal and if it can prove useful for your business.

The term “RevOps” has been one of those popular buzz words floating around in the past few years. Heck, we even created a podcast about it! It’s one of those things that sounds great, in theory; the problem is that it’s rarely implemented well, frustrating sales and marketing teams.

If there’s tension between your teams, and your org is in need of some RevOps Therapy, pull up a chair. Erika Davis, VP of Go To Market Strategy at Greaser Consulting, and Jeff Marcoux, Founder and CEO of Sphere Strategy, both of whom have spent time in sales and in marketing, dismantle this complex buzz word.

While alignment between teams sounds simple enough, unfortunately, it can’t be achieved by walking in the office, snapping your fingers, and proclaiming that you’re following a RevOps model. It’s a process that involves building roadmaps and communication.

For more information on how to get started, check out our blog.

Since the start of COVID, the number of emails that people are getting has more than doubled, but the number of replies has almost halved. How do you overcome such a staggering statistic?

RevOps therapist Erika Davis, VP of Go To Market Strategy at Greaser Consulting, and Will Allred, co-founder and COO of Lavender, discuss the difference between templates and frameworks and how to help your reps personalize at scale.

We can all agree that personalization is key when sending emails. But if your reps are just sprinkling a random line about something they found on LinkedIn into an otherwise form email, written by someone else, all they have is a disjointed message that won’t get a response.

Giving them a framework, though, that teaches them what is working in the messaging, and why, will help you, and your reps, get the reply rate you’re looking for.

We get it. Cold calling can really suck. And it can be really hard to motivate your team to do it, especially when your SDRs are working remotely.

How do you overcome the challenges of motivating a team to dial when they’re not together on the sales floor? How do you coach your team when you, yourself, don’t feel confident making cold calls?

Our RevOps therapists: Jordan Greaser, CEO of Greaser Consulting, and Amanda Jones, Strategic Management Consultant and Call Coach, discuss tips to help you:

Need more cold calling support? Download our eBook: Launching a cold calling program that doesn’t totally suck. 

You can find it on www.greaserconsulting.com

You never know when it’s coming: that cold call that goes wrong. Just completely wrong. And when it happens, your rep’s first instinct is to turn to their neighbor or poke their head in your door and exclaim, “You’ll never believe what just happened!”

Are you missing that camaraderie of the sales floor now that so much cold calling is happening at home? Are you feeling a little out-of-the-loop now that you’re not in the trenches with your team, sharing stories, being able to coach right there, in the moment?

In an effort to restore some of that missing camaraderie, RevOps therapist, Erika Davis, chats with four sales reps who share their best (or worst) cold calling horror stories.

From stories we all share, like drawing a blank when someone actually picks up and handling a rude prospect, to stories so bizarre that they’re hard to believe, we’ll have you laughing and cringing right along and ready to coach your reps, should they find themselves in similar situations.