Let’s revisit one of our most popular episodes to explain why plenty of shows have good content but fail to gain traction and intrigue. The reason is that content isn’t enough—you need to wrap it in a great story so it really sinks in. Dan Sullivan and Gord Vickman discuss why the best shows include the best stories.

Rewind: That Fruit Is Poison

Podcast Payoffs explores the links between technology and teamwork, and what it means for the new future we're facing. Podcasting is a powerful coaching platform and entrepreneurs will learn how to master this valuable marketing opportunity. With Strategic Coach Founder Dan Sullivan and Podcast Network Manager Gord Vickman.

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Joe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things. In This Episode: You learn more from start-up failures than successes. People project their belief systems onto what’s going to happen in the future.AI plays a crucial role in content marketing by shifting the focus from outputs to outcomes, emphasizing personalization and enabling one-to-one marketing versus the one-too-many conversation we’re used to in marketing.With generative AI, the cost of content creation is rapidly approaching zero. Generative AI allows anyone to create content, which means we’re going to get a lot more content coming into the world than we’re even seeing now. There are three forms of truth: what a company thinks the market wants, what the market says they want, and what the market actually wants. Almost half of the content people are pumping out right now serves to push people away from the sale. This is because it’s not useful, and it’s intrusive. Data has a feedback loop to improve what's going out into the market to actually give people what they want, when they want it, through the channels that they want it. The biggest problem with any new technology is that it’s unfamiliar. You simply have to normalize the experience of engaging with it. Resources: Learn more about Joe Stolte and daily.ai (http://daily.ai) Dan Sullivan’s AI newsletter is The Spark (https://www.getthespark.ai/) The advanced AI assistant discussed is Perplexity (https://www.perplexity.ai/) Podcast: 10xTalk (https://10xtalk.com/) with Dan Sullivan and Joe Polish Book: Who Not How by Dan Sullivan and Ben Hardy Unique AbilityⓇ Article: Time Management Strategies for Entrepreneurs (Effective Strategies Only) (https://resources.strategiccoach.com/the-multiplier-mindset-blog/time-management-strategies-for-entrepreneurs-effective-strategies-only) Article: How To Sell Transformation Using This One Question (https://resources.strategiccoach.com/the-multiplier-mindset-blog/how-to-sell-transformation-using-this-one-question)

Masterful Marketing With AI As Your Co-Pilot, with Joe Stolte

Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to. In This Episode: People can pay attention to only one thing at a time. Nobody’s looking for answers. They’re looking for questions. Instead of thinking about a marketplace, you can focus just on relationships. The pitch can’t be about you. It has to be about the client. People who work in competitive organizations might keep their future aspirations a secret. Everyone has developed pitch filters as well as content and entertainment filters. There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result. Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them.  Resources: Your Life As A Strategy Circle  by Dan Sullivan Learn more about Strategic Coach (https://strategiccoach.com/) Article: The 4 Freedoms That Motivate Successful Entrepreneurs (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs) Walter Payton (https://en.wikipedia.org/wiki/Walter_Payton) – Hall of Fame NFL running back and philosopher Anything And Everything (https://podcasts.apple.com/ca/podcast/anything-and-everything/id1575410330) - Podcast with Dan Sullivan and Jeffrey Madoff

The Pitch Isn’t Perfect

Dan Sullivan and Gord Vickman share some secrets of teamwork that Dan highlights in his new book, Everyone And Everything Grows. When a crisis hits, your team should be positioned to come out stronger for the challenge. Learn how Strategic Coach® pulls it off, how technology assists, and how an amazing company culture makes the whole thing possible. In This Episode: Video conferencing platforms like Zoom aren’t communication tools, they’re transportation tools. Competitive internal politics always interfere with company culture and great communication. Build your team so they don’t have to spend any energy on defending themselves. At Strategic Coach, when something doesn’t work, it’s usually not an individual problem but a system problem or a structure problem. There are only two teams you should be on: the winning team or the learning team. At large corporations, everything grinds to a halt because people spend more time trying to avoid mistakes than actually creating things.  Resources: Everyone And Everything Grows by Dan Sullivan The Impact Filter™ The Experience Transformer®: How To Transform A Negative Experience (Video) Unique Ability® Welcome To Cloudlandia podcast with Dan Sullivan and Dean Jackson (https://www.welcometocloudlandia.com/) AI As Your Teammate by Evan Ryan

Creating Backstage Magic With Teamwork And Technology

Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.In This Episode:* Sometimes, the smaller the niche, the bigger the market.* Bureaucracies love solutions like lockdowns that let them catch up.* How to wreck a radio station. Playing it safe is not how to stay at the top.* The difference between style and fashion. (You want to find your style.)* The freedom of cash confidence. Or, how to say no to jets and dinners. Resources:Always Be The Buyer By Dan SullivanThe story of Diogenes and AlexanderTotal Cash Confidence By Dan Sullivan

Start By Asking Who’s Not In The Room

Evan Ryan joins Dan Sullivan and Gord Vickman for another episode to share some valuable insights about how to regain control and use technology to enhance your creativity and freedom. Evan is convinced that AI’s best use is to amplify human potential rather than replace us. In This Episode: * Dan mentions his new quarterly book, Owning Technology Like A Great Dog, which emphasizes the importance of humans being in charge of their technology, and not the other way around.* Evan explains why it’s critical to know what you want. Then, you can make the technology work for you.* Dan shares his experience of using Joe Stolte's Daily.ai newsletter platform and how it leads to significant increases in open rates and engagement.* Dan makes a distinction between data, information, knowledge, and wisdom.* There are four freedoms of being an entrepreneur—time, money, relationships, and purpose—and technologies like AI can help or hinder that freedom.* They discuss the shift from manual labor to knowledge work. Working with AI now presents people with an even bigger “conceptual chasm.”* Some people have an almost religious view of technology that can veer into misanthropy—resenting the realities of relating to other human beings.* Evan describes the freedom of the “digital nomad” lifestyle that he enjoys because of technology.* There are technological “demarcation lines” that Evan won’t cross.* Dan: “Humanity is always infinitely bigger than anything that humanity creates.” Resources: AI As Your Teammate by Evan RyanEvan’s company is Teammate AI (https://teammateai.com/)Dan’s AI newsletter is The Spark (https://www.getthespark.ai/)Owning Technology Like A Great Dog by Dan SullivanJoe Stolte’s Daily.ai newsletter (https://daily.ai/)Unique Ability (https://uniqueability.com/)® (website, book)

Rewind: That Fruit Is Poison

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