Are you letting data define your story or are you doubling down on what makes you truly exceptional? Dan Sullivan and Jeffrey Madoff challenge the idea that AI and metrics are enough, and show why entrepreneurs who cast instead of hire, elevate standout performances, and compete on impact, not price, build the most memorable and valuable companies.

Show Notes:

Casting the right person for a role starts with the story of what they actually do, how their team creates value, and how that supports the company’s bigger narrative.​

Data can describe performance, but it can’t replace the human story that gives work meaning, direction, and context.​

Computers and AI are designed to find what’s the same, which makes them great at patterns but weak at capturing what’s truly exceptional.​

Storytelling focuses on the one person, one result, or one moment that stands out from everything else.​

When organizations cut costs by standardizing everything, they usually strip out the exceptional people, offers, and experiences that make them memorable.​

Entrepreneurs are at their best when they continually differentiate themselves, their offers, and their clients instead of trying to fit into industry averages.​

The real question around AI isn’t, “Is it good or bad” but rather, “In what context am I using it, and does it amplify or erase what’s unique about us?”​

If your company looks and sounds like everyone else, the only thing you can compete on is price.​

Impact is what makes an experience unforgettable, and that memorability is what sets you apart in a crowded market.​

Nothing changes in your business story until you take action and create new experiences worth talking about.​

When you operate from your exceptional strengths, competitors become background noise instead of a threat.​

Many entrepreneurs don’t fully step into their unique story until midlife, when experience and clarity finally catch up with ambition.​

Resources:

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Always More Ambitious by Dan Sullivan

Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

Unique Ability®

How much does your upbringing still shape you? Dan Sullivan and Jeffrey Madoff explore how childhood worldviews, even those you barely remember, set the foundation for your decisions and relationships. Learn why combining old perspectives with new insights helps entrepreneurs understand themselves, connect with others, and identify opportunities in a world that keeps on changing.

Show Notes:

The beliefs you formed as a child still shape how you approach life and business today.​

Kids once had the freedom to explore, play, and learn without constant supervision.​

School is often a miniature version of society, full of social experiments and life lessons.

Asking older generations about their youth is a great way to deepen connection and spark fresh insight.

History reminds us that opportunities and limitations were shaped by things like gender and culture.​

The strongest relationships fill gaps in our lives, giving us things we needed but didn’t have.​

A narrow worldview can make it hard to accept new ideas or be open to others.​

Everyone wants to feel seen, valued, and understood.

Parents often struggle with self-reflection because busy lives leave little room for introspection.​

Resources:

Learn about Strategic Coach®

Learn about Jeffrey Madoff

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

Unique Ability®

Is growth always the goal, or is there wisdom in slowing down? Dan Sullivan and Jeffrey Madoff share how real breakthroughs happen when you pause, build new capabilities, and stop chasing cookie-cutter success. True progress as an entrepreneur means playing your own game and having the freedom to shape your life, not just your business.

Show Notes:

Growth comes in two forms: expanding outward and building new capabilities internally.

It's difficult to maximize your existing capabilities and create new capabilities at the same time.

Lasting breakthroughs often start when entrepreneurs get bored and look for new challenges.

Every capability, even the ones learned under pressure, adds to your entrepreneurial tool kit.

Treating your capabilities as unique assets, rather than just checking off boxes, leads to bigger, better opportunities.

Strategic Coach® draws inspiration from the entertainment industry, not the corporate world.

Not every business needs to scale endlessly; staying small can give you more freedom and satisfaction.

A tightly scheduled entrepreneur can’t transform themselves.

Most people want to retire because they need time off, but entrepreneurial growth happens when you realize you can take time off now.

If you want your business to support the life you want, be deliberate about choosing both growth and downtime.

Resources:

Learn about Strategic Coach®

Learn about Jeffrey Madoff

The Entrepreneur's Guide To Time Management

Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

Always More Ambitious by Dan Sullivan

Are you navigating division in your business or community? Dan Sullivan and Jeffrey Madoff explore how entrepreneurial thinking helps bridge the gap between opposing sides, keeps innovation moving, and fosters practical empathy. Learn how to find common ground, how to stay curious during challenging times, and why focusing on what you can control leads to real progress.

Show Notes:

American identity is complex, shaped more by shared beliefs than by politics.​

Deep divisions often go back generations, but most people want similar things: safety, health, and prosperity.​

Entrepreneurial thinking is about agency—owning your choices, not chasing quick money.​

Entrepreneurship is a patriotic act, showing belief in the country you’re in and its future.

The entrepreneurial journey is a lifetime commitment; few ever return to “normal” jobs.​

Genuine curiosity and empathy help bridge gaps between differing viewpoints.​

In many ways, being American feels almost like having a shared faith—it’s deep, personal, and instinctive.​

Americans define themselves by their nationality, while Canadians mostly just know they aren’t American; there’s less focus on a single national identity up north.

Informed, vigorous debate is healthier than shutting out people who disagree with you.​

Find common ground with others; sometimes, a practical approach gets the bills paid and the team moving forward.​

Agency and passion, not money, are what keep entrepreneurs motivated over the long haul.​

Challenging experiences build empathy, resilience, and a shared humanity among entrepreneurs.​

Resources:

Learn about Strategic Coach®

Learn about Jeffrey Madoff

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Curious questions change everything, especially when hiring and building teams. Dan Sullivan and Jeffrey Madoff swap stories about how great conversations reveal true fit and why creating space for engagement and originality beats chasing predictability every time. Discover why the best teams are cast for creativity and growth, not just to fill a role.

Show Notes:

What makes a good conversationalist is what makes a good salesperson—curiosity that invites a real exchange.

The best salespeople don’t pitch; they ask questions that spark new thinking.

If candidates show up knowing the company and armed with questions, they instantly set themselves apart.

When people engage with you and the moment, they tend to show up fully in everything they do.

Seeing an owner enjoying their work is the best advertisement for joining a team.

If you’re hiring for predictability, you’re going to structure things in such a way that unpredictability can’t happen.

The best test for any team member: Would you hire them again, knowing everything you know now?

Context matters—people shine brightest when the environment is right for their talents.

Leadership happens where new capabilities are created, not from job titles or louder voices.

Resources:

Learn about Strategic Coach®

Learn about Jeffrey Madoff

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Always Be The Buyer by Dan Sullivan

The Talent Delusion by Tomas Chamorro-Premuzic

Growing Great Leadership by Dan Sullivan

The Impact Filter™

How much does your reputation influence your business outcomes? Jeffrey Madoff and Dan Sullivan explore why your reputation shapes every opportunity, why context matters most, and why the right feedback can uncover hidden talent. Discover essential strategies for building trust, setting your team up for success, and making every interaction count.

Show Notes:

Your reputation outlasts any project and shapes new opportunities across your entrepreneurial journey.

Being easy to deal with and having high standards are not mutually exclusive.

Your brand is not your logo or website; your brand is the reputation people share after working with you.

Context lets you know exactly how to perform in specific circumstances.

There's nothing more dangerous than winning with the wrong approach.

Positive word of mouth is the greatest conversion to scale.

We often confuse confidence with competence.

Talent is the right person placed in the right context where their unique skills can shine.

When people feel secure and informed, their best talents emerge and they perform at their highest level.

Transparent communication and clear plans make talented people feel valued and reduce the chance of problems down the line. People like to know what’s expected of them.

Life is a continuous negotiation, and progress is made by aligning your reasons with others.

Resources:

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Learn about Dan Sullivan and Strategic Coach®

Learn about Jeffrey Madoff    

Do you believe your business has an inherent value? Dan Sullivan and Jeffrey Madoff dismantle this common illusion to reveal the true nature of value. Learn why it’s determined solely by a buyer’s motivation and how building a Self-Managing Company® is your ultimate path to greater freedom, growth, and engagement.

Show Notes:

The concept of inherent value is a subjective belief, not an economic fact.

True value is determined solely by the agreement between a buyer and a seller at a specific moment.

A buyer’s perception of value is entirely dependent on their unique motivations and goals.

The ultimate purpose of your entrepreneurial journey is to achieve greater freedom of time, money, relationship, and purpose.

Selling your company often means sacrificing your freedom and becoming an employee.

Growing your business can create its own kind of prison, depending on how you build it and what you do.

Your personal engagement in the creative process is the core fuel for a fulfilling entrepreneurial life.

Money is not the game itself but merely the scoreboard tracking your progress and freedom.

Building a Self-Managing Company is the strategic vehicle that grants you the freedom to focus on what you love.

Life and business are a constant negotiation requiring you to understand the other party’s perspective above all else.

Resources:

What Is A Self-Managing Company®?

The 4 Freedoms That Motivate Successful Entrepreneurs

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

“Scary Times” Success Manual: How To Be A Leader When Times Get Tough

Never Split The Difference by Chris Voss

Freakonomics by Stephen J. Dubner and Steven Levitt

Judgment Under Uncertainty: Heuristics and Biases by Daniel Kahneman, Paul Slovic, and Amos Tversky

The 4 C’s Formula by Dan Sullivan

Do today’s kids miss out on the lessons learned from early work experiences? Dan Sullivan and Jeffrey Madoff reflect on how childhood roles, from farm chores to paper routes, shaped their entrepreneurial instincts. Discover why hands-on work mattered, what’s changed, and how modern entrepreneurs can cultivate resilience, responsibility, and adaptability in a screen-driven world.

Show Notes:

Children today are rarely seen as contributors in the present moment; the focus is on their future potential.

Many traditional childhood jobs no longer exist.

Big social centers, like soda bars and department store lunch counters have disappeared.

Dining out was once reserved for special occasions.

Shared family meals at home were a cornerstone of daily life.

Private transportation isn’t just convenient; it communicates status.

We’re more isolated than ever before, except for those who prioritize relationships.

The true impact of change often reveals itself years later.

Today’s entrepreneurs achieve success earlier than past generations did.

In the past, your first job could easily become your lifelong career.

The competition for your attention has never been more intense.

Resources:

Learn about Strategic Coach®

Learn about Jeffrey Madoff

Bill Of Rights Economy by Dan Sullivan

The Bottomless Well: The Twilight of Fuel, the Virtue of Waste, and Why We Will Never Run Out of Energy by Peter W. Huber and Mark P. Mills

Do you ever wonder why some entrepreneurs constantly innovate while others stay stuck in the past? Jeffrey Madoff and Dan Sullivan explore how childhood experiences, fear of consequences, and the need for control will either shape or stifle your creativity. Learn how to foster a culture of innovation and why true freedom in business starts with letting go.

Show Notes:

Creativity isn’t something you’re born with. It grows from encouragement, challenges, or even resistance.

Some people are creative because they were supported early on, while others became creative because they weren’t.

Strict childhood rules can create lifelong hesitation about taking risks.

Whether it’s parents, teachers, or bosses, too much control shuts down creativity.

Creative thinkers don’t fear consequences. Everything is feedback.

The best businesses welcome all ideas, knowing not every one needs to be used.

You don’t have to act on every creative idea to benefit from the process.

Great ideas start with simple curiosity and a willingness to explore.

Harsh criticism early in life can make people afraid to share their ideas.

The desire to control has more to do with quashing creativity and innovation than anything else.

The world wasn't created with you in mind. So you're going to have to negotiate.

Resources:

Learn about Jeffrey Madoff

Learn about Strategic Coach®

Do You Know What’s Keeping Your Clients Awake At 3 A.M.?

The 4 C’s Formula by Dan Sullivan

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

My Plan For Living To 156 by Dan Sullivan

Do you ever wonder why some entrepreneurs constantly innovate while others stay stuck in the past? Jeffrey Madoff and Dan Sullivan explore how childhood experiences, fear of consequences, and the need for control will either shape or stifle your creativity. Learn how to foster a culture of innovation and why true freedom in business starts with letting go.

Show Notes:

Creativity isn’t something you’re born with. It grows from encouragement, challenges, or even resistance.

Some people are creative because they were supported early on, while others became creative because they weren’t.

Strict childhood rules can create lifelong hesitation about taking risks.

Whether it’s parents, teachers, or bosses, too much control shuts down creativity.

Creative thinkers don’t fear consequences. Everything is feedback.

The best businesses welcome all ideas, knowing not every one needs to be used.

You don’t have to act on every creative idea to benefit from the process.

Great ideas start with simple curiosity and a willingness to explore.

Harsh criticism early in life can make people afraid to share their ideas.

The desire to control has more to do with quashing creativity and innovation than anything else.

The world wasn't created with you in mind. So you're going to have to negotiate.

Resources:

Learn about Jeffrey Madoff

Learn about Strategic Coach®

Do You Know What’s Keeping Your Clients Awake At 3 A.M.?

The 4 C’s Formula  by Dan Sullivan

Casting Not Hiring  by Dan Sullivan and Jeffrey Madoff

My Plan For Living To 156  by Dan Sullivan