In this episode, Nicole and Sarah sit down with Rhonda Swenson, founder and creative director of Krimson Klover, a women's outdoor lifestyle brand known for its vintage-inspired illustrated base layers and bold, colorful knitwear. Rhonda shares her journey from Texas ski slopes to building a successful Boulder-based company, emphasizing her commitment to slow fashion, ethical manufacturing, and sustainable practices. With a 15-person team (plus up to eight dogs in the office!), she's built a brand that takes 18-24 months to bring products to market, working with renowned international artists and maintaining 20-year relationships with factory partners.

The conversation covers Rhonda's entrepreneurial path—from flight attendant to ski industry rep to serial founder—and her philosophy on work-life balance, with no one working more than 40 hours per week. As an avid backcountry skier who calls Vail her home mountain, Rhonda embodies the outdoor lifestyle her brand represents. She shares practical advice for ski moms building their wardrobes, highlighting the bestselling Switchback jacket and the versatile Carving Skirt. For aspiring entrepreneurs, her message is clear: "Go for it. What have you got to lose?" 

You can find Krimson Klover at www.KrimsonKlover.com, on Instagram @krimsonklover, and in ski shops nationwide.

Memorable Quotes

On entrepreneurship: "I always just say, go for it. What have you got to lose? You'll have regret if you don't go for it. I think fear drives people's hesitation to jump in and do something new."

On failure: "Failure wasn't an option for me. I had to pick myself up and keep on going. I've made a lot of mistakes along the way, but you learn from them."

On work-life balance

Participating destinations include:
🏔️ Steamboat 🏔️ Winter Park Resort 🏔️ Arapahoe Basin 🏔️ Palisades Tahoe 🏔️ Mammoth Mountain 🏔️ Big Bear Mountain Resort 🏔️ Snow Valley Mountain Resort 🏔️ Stratton Mountain Resort 🏔️ Sugarbush Resort 🏔️ Snowshoe Mountain Resort 🏔️ Crystal Mountain 🏔️ Schweitzer Mountain Resort 🏔️ Deer Valley Resort 🏔️ Solitude Mountain Resort 🏔️ Tremblant Resort 🏔️ Blue Mountain Resort

Shop the Diamant Weekend Warrior Bag 2.0 at www.diamantskiing.com and use code SKIMOMS to save 10%

Invest in your season with this TSA Approved carry-on boot bag, it's a game changer and built to last. 

SHOP HERE

Use Code SKIMOMS for 15% off all labels. Code is not valid on sale items or stamps. Other restrictions may apply. 

Support the show

Keep up with the Latest from the Ski Moms!
Website: www.theskimoms.co
Ski Moms Discount Page: https://www.theskimoms.co/discounts
Ski Moms Ski Rental Homes
Join the 13,000+ Ski Moms Facebook Group
Instagram: https://www.instagram.com/theskimoms/

Send us an email and let us know what guests and topics you’d like to hear next!
[email protected]
[email protected]