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RIP Long Tail
When media becomes more niche, institutional brands suffer. What used to be thought of as the long tail has now become a thick tail. Individual creators are poised to replace these niche brands as media and culture fragment. Plus: Is Google's stranglehold on search finally waning?
Links:
The People vs Algorithm Newsletter
The Rebooting Newsletter
The Rebooting Podcasts
Universal Entities
View all episodes
By Troy Young, Brian Morrissey, Alex Schleifer
4.6
4949 ratings
When media becomes more niche, institutional brands suffer. What used to be thought of as the long tail has now become a thick tail. Individual creators are poised to replace these niche brands as media and culture fragment. Plus: Is Google's stranglehold on search finally waning?
Links:
The People vs Algorithm Newsletter
The Rebooting Newsletter
The Rebooting Podcasts
Universal Entities
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