In this episode of Behind the Business, I challenge a hard truth: most coaches never reach consistent $30K months—but that doesn’t have to be your story. You’ll learn the two specific reasons why coaches plateau or give up—and more importantly, how you can beat them. I also share a little life and business update (including my upcoming November retreat and Scale School spots).

What you’ll learn:

• Why copying others or outdated models leads to burnout—finding a model that feels good for you is the key to sustainable, scalable growth.

• The secret ingredient: wanting it badly enough. Comfort doesn't scale businesses—bold, consistent, intentional action does.

• A fresh invitation: if you're serious about scaling with alignment and boldness, let's explore working together.

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: http://sofiarosebernardi.com/links

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://sofiarosebernardi.com/scale-school

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.instagram.com/sofiarosebernardi

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: https://go.sofiarosebernardi.com/chat

In this episode of Behind the Business, Sofia shares the powerful story of how she hit her very first $100K cash month—what shifted, what stayed the same, and how both strategy and mindset played a role in achieving this major milestone. From a spontaneous last-day decision to the ripple effect of a live workshop, she takes you behind the scenes of a transformational month in her business.

You’ll learn:

• The one-day move that made $15K possible

• How small tweaks led to a big result

• Why environment can shift everything

• The energetic shifts that mattered most

• What it really takes to hold and repeat $100K months

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

In this inspiring episode of Behind the Business, Georgia St John-Smith returns to share the raw truth about business growth—the wins, the challenges, and the personal evolution required to sustain it. From scaling to 70,000 followers on LinkedIn to setting rock-solid boundaries, Georgia reveals how self-expression, platform mastery, and consistency have shaped her journey.

You’ll hear her candid stories about protecting her business legally, handling criticism with compassion, and the often unseen early work that laid her foundation for success. This conversation is packed with tangible tips, mindset shifts, and the behind-the-scenes realities that most entrepreneurs don’t talk about.

You’ll learn:• The three key strategies that grew Georgia’s LinkedIn following to 70k+• Why boundaries are essential for scaling without burnout• How to navigate legal challenges and protect your business• The truth about risk-taking and building momentum• Daily rituals and mindset practices that fuel long-term success

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

Before you hire your next coach, there are critical red flags you need to watch out for. Too many coaches fall into the trap of over-promising and under-delivering, leaving clients feeling disappointed and stuck.

In this episode, Sofia shares her personal experiences—both good and bad—and the exact three things she looks for before making an investment in a coach.

You’ll learn:

• Why embodiment matters more than flashy promises

• The difference between real experience and surface-level wins

• How to evaluate client results that actually prove credibility

• Questions to ask yourself before signing with your next coach

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

What if the real reason your business isn’t growing has nothing to do with strategy? In this powerful episode, Sofia reveals the one quality that separates thriving coaches from the ones who stay stuck and it’s not what you think.

She shares behind-the-scenes stories, reflections from coaching over 200 women, and her own early business journey filled with gritty, unglamorous actions that built a million-dollar business without paid ads.

You’ll learn:

• Why strategy alone isn’t enough to succeed

• The truth about stop-start energy and what it costs you

• Personal examples of actions driven by pure grit

• How to activate this essential trait in your own business

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

This episode is your permission slip to stop making your doubts mean something about you. Sofia breaks down the truth behind what truly separates coaches hitting 30k+ months from those who stay stuck. Spoiler: it's not about your niche, certifications, or how many times you’ve “messed up.”

If you've ever compared yourself to others or felt like success was only for the lucky few, this episode will rewire your mindset and reignite your momentum.

What you’ll learn in this episode:

• Why comparing yourself to other coaches is sabotaging your growth

• The 6 habits and mindsets successful coaches have in common

• What to do when you feel stuck, lost, or full of doubt

• How to stop starting and stopping and build lasting momentum

• Why radical self-responsibility is a game-changer for scaling

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

This week, I'm pulling back the curtain on exactly how I scaled my business to $50k-$80k months while keeping my calendar clear, my clients thriving, and my life full of freedom. Forget the hustle-heavy, fully booked model, I'm showing you the smarter, spacious way to grow.

In this episode, I break down the scalable systems, streamlined offers, and simplified team structure that allows me to support 200+ clients with just two calls a week. If you're tired of being glued to Zoom and want to create a business that supports your life—not takes over it—this one’s for you.

Here’s what you’ll learn:

• Why more one-on-one calls isn’t the answer to scaling

• The 2-program model that runs on just 2 calls/week

• How to structure a lean, powerful team to buy back your time

• My content repurposing system that spans 7 platforms

• The exact sales engine that warms up leads on autopilot

• How automation + SOPs help me stay in my zone of genius

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

In this powerful behind-the-scenes episode, Sofia reveals her exact pre-sales call process that gets 90% of leads to show up excited and ready to buy. Say goodbye to ghosting and exhausting sales calls. This episode is packed with actionable insights to help you automate trust-building, pre-sell your offer, and show up to calls with aligned, ready-to-buy clients.

You’ll learn:

• Why the sales process starts before the call

• How to turn your confirmation page into a pre-sales asset

• The 3-part email sequence that builds connection and trust

• What to include in your pre-call assessment to boost conversions

• How to eliminate no-shows and objections for good

  
  

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠http://sofiarosebernardi.com/links⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://sofiarosebernardi.com/scale-school⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠https://www.instagram.com/sofiarosebernardi⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠https://go.sofiarosebernardi.com/chat

In this week's podcast episode, I talked about Changing Your Niche and Offer 24/7?

If you're constantly tweaking your niche, rewriting your I-help statement, or adjusting your offer in search of faster results—this episode is a must-listen. Sofia breaks down why this cycle is one of the biggest reasons coaches stay stuck and how to finally break free so your business can grow.

Here’s what you’ll learn:

• The real reason you're tempted to change your niche constantly

• Why “tweaking” feels productive but actually stalls your growth

• How to identify if your changes are truly aligned or just a comfort zone

• The 60-day challenge that can transform your business results

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠⁠http://sofiarosebernardi.com/links⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://sofiarosebernardi.com/scale-school⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://www.instagram.com/sofiarosebernardi⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://go.sofiarosebernardi.com/chat⁠

In this week’s episode of Rising Coaches, I’m sharing the key lessons behind my recent $83K cash month, achieved without working more or hustling harder. If you’ve ever felt stuck at a certain income level or believed scaling meant sacrificing your freedom, this conversation will shift your mindset.

Tune in to learn how I expanded my capacity for success, overcame subconscious money blocks, and let my business compound over time — all while embracing the inevitable challenges that come with growth.

You’ll discover:

• Why holding duality is critical for scaling your business

• How subconscious beliefs can quietly cap your income

• The power of the compound effect in long-term business success

• Why facing your fears is a key part of sustainable growth

Resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources⁠⁠: ⁠⁠http://sofiarosebernardi.com/links⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work Together⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://sofiarosebernardi.com/scale-school⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://www.instagram.com/sofiarosebernardi⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Roadmap Call⁠⁠⁠⁠⁠⁠⁠: ⁠⁠https://go.sofiarosebernardi.com/chat⁠