My guest this week is Pulitzer prize-winning author and journalist Matt Richtel.  His work has focused on science, technology, business and narrative-driven story telling around these issues, including cancer immunotherapy, electronic cigarettes, and the impact of heavy technology use on behavior and the brain.  His latest book (one of many!) is "Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul."  We'll be talking about the book - and much more. Join us!  Rita McGrath is a best-selling author, sought-after speaker, and longtime professor at Columbia Business School. As one of the world’s top experts on innovation and growth, Rita’s work is regularly published in the Harvard Business Review. She is consistently ranked among the Top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50.  Get in Touch, Keep in Touch! https://www.ritamcgrath.com/You can follow me on Twitter (@rgmcgrath), on Instagram (@ritamcgrathofficial), on LinkedIn and here on YouTube. For access to the archives, ability to make comments and to be part of the community, subscribe.