1. Introduction to the 75 Hard Challenge 0:00

The speaker introduces the concept of the 'real 75 hard' as showing up consistently for 75 weeks on a free Zoom call.

Emphasizes the importance of sharing financial data and being transparent.

2. Intensity vs. Consistency 0:53

Discusses the difference between intense short-term challenges (like 75 hard) and long-term consistency.

Highlights that true growth comes from consistent effort over many years, not just short bursts of intensity.

3. The Importance of Planning Beyond Short-Term Goals 4:06

Questions what happens after the 75 days of a challenge.

Stresses the need for a long-term plan to avoid reverting to old habits.

4. The Role of Data in Sustaining Growth 5:15

Emphasizes the importance of tracking data in business and fitness.

Suggests that understanding numbers can lead to better decision-making and sustainability.

5. Understanding Seasons in Business 6:14

Introduces the concept of different seasons in business (sprint vs. maintenance).

Encourages focusing on maintenance after intense periods to ensure long-term success.

6. Discipline Over Motivation 6:39

Discusses the need for discipline to maintain habits when motivation wanes.

Identifies key behaviors in fitness and business that contribute to success.

7. Setting Standards and Expectations 7:40

Highlights the importance of setting high standards for oneself and one's team.

Discusses how the quality of a team reflects the standards set by the leader.

8. Maximizing Cleaner Efficiency 9:23

Shares insights on how to optimize cleaner schedules for better efficiency.

Discusses the importance of understanding the constraints of the business.

9. Strategies for Cleaner Scheduling 22:04

Discusses the importance of not splitting cleaning jobs between multiple cleaners unless necessary.

Emphasizes filling schedules from top-performing cleaners down.

10. Minimum Cleaning Hours 24:56

Introduces a new minimum cleaning hour policy to ensure cleaners have sufficient work hours.

Discusses how this change positively impacts cleaner retention.

11. Time Blocking for Cleaner Schedules 25:03

Explains the importance of time blocking for cleaner schedules to maximize efficiency.

Discusses how to manage morning and afternoon cleaning slots effectively.

12. Internal Marketing Strategies 46:22

Discusses the importance of internal marketing to fill cleaner schedules.

Shares insights on how to effectively communicate with existing clients.

13. Conclusion and Call to Action 57:03

Encourages viewers to apply the discussed strategies in their own businesses.

Invites interested individuals to apply for the coaching program to learn more.