Special Sauce with Ed Levine

Roads & Kingdoms’ Matt Goulding On Moms, Tweets, and Bourdain [1/2]


Listen Later

As you can probably tell, I love interviewing people for Special Sauce. That's because we book guests who have compelling food-related stories to share with us. But Roads & Kingdoms co-founder and author Matt Goulding had so many interesting things to say about food and life that I'm going to go out on a limb and say that I probably enjoyed the time I spent gabbing with Matt more than any other interview I've done for the podcast.

Here's Matt on his dad: "My dad, I should say, as many men are, was a great griller and was great with eggs. It seems to be two things that men generally feel comfortable cooking, even in a relatively limited culinary household."

And here he is how he views his debilitating Crohn's Disease diagnosis: "The two ironies of my food life is, one, that I come from a family that didn't really value food, and the other is that I ended up being deeply in love with this world of food but nevertheless have a digestive illness that presents all these interesting challenges."

Matt is just as good about how he got into writing as he is about his personal life. His first editorial job was at Student Traveler Magazine, an experience he describes as definitive: "That was my entryway into actually being paid for writing, at ten cents a word, but it was a check, and it was a drug. Immediately there was this high of seeing your name in print, being able to tell your story. Anyone who's deranged and narcissistic enough to become a writer knows what that high feels like, and I was hooked pretty quickly."

He went on to become the food editor at Men's Health magazine, where he finally got his fellow editors to understand where he was coming from: "Finally at an editorial meeting I think I said something like, "The kitchen is the new garage."

Matt ended up co-writing 18 volumes of the Eat This, Not That series, which grew out of a column he wrote at Men's Health and ended up selling millions of copies. Why were those books so successful? "It was a brilliant four words. The convergence of syllables was extraordinary," he says.

What does he find so compelling about writing about food? "I can't stop moving. So one thing I realized is it's going to be a really lonely life unless I find a way to connect with people as quickly as possible. It's always, every single instance, food, no matter where you are, was just an instant entry point into a culture, into someone's home, into their lives. It happened over and over again, so to be able to share those stories in some way, it would be stupid not to."

And, finally, here's Matt's description of how Roads & Kingdoms, the James Beard award-winning website he co-founded with Nathan Thornburgh, transformed from being something only their mothers would read to the must-read site for anyone who has an interest in the intersection between travel, culture, and food, all because of the power of a single tweet: "We just kept writing these 5,000-word narrative pieces about the most random convergence of culture and politics that we could find. But we woke up at one in the morning on this houseboat after a long night out at Noma, and it was clear looking at my phone, something was happening. The phone was literally pulsating or something. Open up the phone, and it turns out that Anthony Bourdain had just sent out a tweet. It was very simple, but it said, 'These guys do consistently fine work.' It was just a link to the Roads & Kingdoms home page, and that was it."

If you want to find out how that tweet led to Bourdain being the one and only outside investor in Roads & Kingdoms you're just going to have to listen to Part 1 of my extraordinary conversation with the equally extra…

Learn about your ad choices: dovetail.prx.org/ad-choices

...more
View all episodesView all episodes
Download on the App Store

Special Sauce with Ed LevineBy Ed Levine

  • 4.2
  • 4.2
  • 4.2
  • 4.2
  • 4.2

4.2

358 ratings


More shows like Special Sauce with Ed Levine

View all
Good Food by KCRW

Good Food

1,073 Listeners

The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters by American Public Media

The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters

2,999 Listeners

Spilled Milk by Molly Wizenberg and Matthew Amster-Burton

Spilled Milk

1,434 Listeners

The Sporkful by Dan Pashman

The Sporkful

3,890 Listeners

Radio Cherry Bombe by The Cherry Bombe Podcast Network

Radio Cherry Bombe

572 Listeners

Dinner SOS by Bon Appétit by Bon Appétit

Dinner SOS by Bon Appétit

2,539 Listeners

Christopher Kimball’s Milk Street Radio by Milk Street Radio

Christopher Kimball’s Milk Street Radio

2,918 Listeners

This Is TASTE by Aliza Abarbanel & Matt Rodbard

This Is TASTE

270 Listeners

Proof by America's Test Kitchen

Proof

1,873 Listeners

Home Cooking by Samin Nosrat & Hrishikesh Hirway

Home Cooking

4,743 Listeners

Food with Mark Bittman by Mark Bittman

Food with Mark Bittman

961 Listeners

The One Recipe by American Public Media

The One Recipe

172 Listeners

Food Friends: Home Cooking Made Easy by Food Friends

Food Friends: Home Cooking Made Easy

175 Listeners

The Recipe with Kenji and Deb by Deb Perelman & J. Kenji López-Alt

The Recipe with Kenji and Deb

451 Listeners