<p>Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.</p>

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

ROAS? Nah. The Home Depot’s All About ROMO

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share ROAS? Nah. The Home Depot’s All About ROMO

Sign up to save your podcasts

ROAS? Nah. The Home Depot’s All About ROMO

ROAS? Nah. The Home Depot’s All About ROMO

More shows like AdExchanger

a16z Podcast

Pivot

Channels with Peter Kafka

Masters of Scale

Bold Names

The Big Story

The Journal.

The Prof G Pod with Scott Galloway

Big Technology Podcast

Hard Fork

Marketecture: Get Smart. Fast.

Sharp Tech with Ben Thompson

AdTechGod Pod

BG2Pod with Brad Gerstner and Bill Gurley

Prof G Markets