Francois Bennahmias talks about the watch industry and Audemars Piguet. What the word "brand" means and what makes a unique brand. How to remain innovative and keep on growing. How the watch industry was affected by the recession and what he learned from this. He shares his hardest times, his vision and why he believes that "to break the rules you must first master them". On the second part of the audio, Rob talks about what he observed when visited Francois and the lessons he learned from this interview.

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com