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Rob Moore shares how he built an 8-figure business through his podcast Disruptors, revealing secrets behind viral episodes like his infamous Andrew Tate interview. He dives into the social strategies that made him one of the biggest creators on the planet, how he monetises across multiple platforms, and the goalpost-moving challenges of going viral while balancing authenticity. Rob also discusses pivoting from property to content creation, his approach to getting high-profile guests like Will.i.am and Katie Hopkins, and why he has beef with Diary of a CEO's Stephen Bartlett. Overall an insightful peek behind the curtain of one of the OG podcasting Disruptors!

KEY TAKEAWAYS

• Rob’s podcast Disruptors (previously called The Disruptive Entrepreneur) was the first of Progressive Media’s to launch 8 years ago and now has almost 1000 episodes.

Build a "specific but vague" niche to maximise reach - business, money, and entrepreneurship is broad but still clear.

Create in your authentic format e.g. long-form interviews for Rob. Short-form doesn't always suit creators. Repurpose one piece of content into 50.

View podcasting as a commercial business. Reinvest revenue into better guests and production. You need to invest to grow.

Avoid overcomplicating tech and production as a beginner. iPhone + consistency beats fancy gear!

Interview skills are critical. Research helps but stay present and let conversations flow. Interviewing takes practice and you will get better with time.

Go broader once you've built an audience and identity. Rob went from Disruptive Entrepreneur which was more specific to then Disruptors which interviews a wider range of guests.

Handwritten letters stand out to get guests attention. Wax seals also help, you can outsource the writing.

Controversial guests like Andrew Tate bring huge but fleeting blows up. Lasting impact depends on authenticity.

Don't overcomplicate funnels, CRMs etc when starting out. Bang out content and drive people to simple sales funnels.

BEST MOMENTS

“Really, all I should think about is the impact I have on people."

"So many people right now are overwhelmed. It's just a massive confusion. There's so much opportunity but so much confusion."

"This morning...I felt grey and fuzzy and bleh. But I got in the garden and I did a pretty hard workout. And then I got in the ice bath... And I thought, fucking hell, my brain is not really on it."

"Go live for three minutes, five minutes, ten minutes and then fairly easy...you can chuck that content there and they can do four or five clips from that."

"Sometimes I think if I'd have stayed Disruptive Entrepreneur and just interviewed millionaires and billionaires, you know, maybe I might be more successful."

"People way overcomplicate everything. Get a good agency...be more prolific with your content...and the money will start to go up."

"I know for a fact he pays guests big money. I know this for a fact...He and others have made it harder to get guests because they're chucking big money down."

"I like the fact that you call it a commercial business because I don't think a lot of creators do."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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