Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber.

In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance.

You'll hear how thermal modification makes wood more stable, aesthetically pleasing, and environmentally sustainable, while also improving its resistance to moisture, decay, and dimensional changes. Robert explains the diverse applications of thermally modified wood, from guitar necks and musical instruments to outdoor furniture and architectural projects, and discusses the expanding market opportunities for this technology.

This conversation dives into customer engagement strategies, the importance of education in helping clients understand the value of thermally modified wood, and why establishing industry standards is crucial for continued growth. Robert also addresses the pricing considerations (thermal modification can double the price of wood), the environmental benefits including carbon storage, and what the future holds for this sustainable wood technology.

Whether you're a woodworker looking for more stable materials, interested in sustainable wood products and environmental benefits, or curious about emerging technologies in the wood industry, this episode offers valuable insights into how thermal modification is revolutionizing what's possible with wood.

Tune in to discover how this innovative process is creating new opportunities for the wood industry and opening up markets that were previously difficult to serve, and don't forget to follow the Woodpreneur Podcast for more conversations about innovation and sustainability in woodworking.

Chapters:

00:00 Introduction to ThermalWood Canada

02:45 The Process of Thermal Modification

05:42 Applications and Benefits of Thermally Modified Wood

08:42 Market Opportunities and Challenges

11:44 Customer Engagement and Marketing Strategies

14:50 The Future of Thermal Modification and Standards

17:33 Conclusion and Final Thoughts

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 

For blog posts and updates: woodpreneur.com

See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com

Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io

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You can connect with Robert at: 

https://thermalwoodcanada.com/

https://www.instagram.com/tmwoodcanada/

https://www.facebook.com/ThermalWoodCanada

https://www.linkedin.com/company/thermalwoodcanada/

https://www.youtube.com/channel/UCevIorvyoyi91SFyPb5XCrw