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Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
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