Rock Your Trade Show

Are you looking for ways to expand your industry knowledge and leadership experience? Jeannie Wert, Director of Exhibit Management, shares how she has gained industry expertise and is able to provide valuable insights to her team and company from her involvement in HCEA and now she serves as President of the association.  In this interview, Jeannie shares how valuable it is to be well versed in both PhRMA and Medical Technology in order to provide industry knowledge to internal stakeholders.  Listen and find out how valuable joining a board and taking on a leadership role can be for your career.

5 Ways Associations Will Boost your Career:

1. Greater visibility within your organization. Joining an association can give you early access to information that can be shared with your team and organization and senior management will take notice.
2. Gain experiential leadership. Often in our careers we don't always get the on-the-job training that we would like and volunteering for a role with responsibilities will benefit not only your career but also your organization.
3. Improved internal communication. Team members will appreciate the information you share with them and in turn be able to deliver results in a positive way.
4. Personal Advisory Board. When you are part of an outside organization, your network opens up and you have access to people in the industry who can help you with advice, or even show floor support when you need to "phone a friend".
5. Find a Mentor. When you are part of a community, you can connect with experienced experts who can provide career advice.

If you are in healthcare, joining an organization like HCEA or Healthcare Businesswomen's Association (HBA) will help you to find "your people" who understand the challenges you face in your day -to-day role.  For more information on how you can take on a leadership role, reach out to me, I would be happy to help.

Favorite Tip: Read trade publication information on LinkedIn and Twitter once a day and once a week.  Everything that happens in healthcare is evolving so quickly.

Thanks to Jeannie for taking time to be on the show.  Here are places you can find her:

LinkedIn and Twitter

Siemens Healthineers

 Credits: Thanks to Christy Haussler with Team Podcast for editing this episode.

What does Joy look like for you?  Heading into the holidays this time of year can be especially hard for some people and as part of a work-life balance episode, I thought I would share some things that might help you not only discover how to find positivity every day but also what you can do to harness this feeling and apply tips to your everyday life. Recently, this topic came up in a conversation about how joy is power.  Think about that for a moment. 

When we feel joy, it is hard for negativity to take hold and bring us down.  Applying this to our working life first, when we smile and feel good the effect seeps into every aspect of our day.  Conversely if we are feeling frustrated, small things can make us self-doubt and feel less than about ourselves. 

I started this podcast to help empower marketers-specifically women in our industry who are looking for more-opportunities, expanding your network, gaining visibility with leaders in your organization, getting promoted and finding confidence. 

Here is a real-world situation:

Imagine you are in a meeting, and there is an opportunity to voice your idea but a colleague seizes the moment and you miss out.  Our body language and demeanor can quickly give away how we are feeling inside-and naturally it is more the opposite of joy-anxiety, sadness, self-doubt can start whispering in you ear.  The next time the opportunity comes your way-it may be easier to just say nothing instead of subjecting yourself to those feelings.

Now-take that same scenario and close your eyes.  As you enter the room-you have a smile on your face.  It actually makes you stand a little taller and you feel confident.  While others are speaking, you smile in appreciation of their comments.  And when it is your turn to express that idea, you feel confident and without hesitation.  If the colleague mentioned earlier tries to cut you off, you maintain that smile and ask that you are afforded the chance to finish your idea.

Same situation-but the outcome will be vastly different.  In the second one- you find that you are in control-because you have chosen your own joy.  No matter how awesome your workplace is, there will always be at some point a situation that can pop the happiness bubble and move you from feeling on top of the world to not so great.

Now you may start to say-yes but I have reasons for not feeling happy at this moment.  I am sure this can be true.  But if any of us want to advance our careers, change perceptions or improve our health-we need to tap into joy, hold on to it, and the next part is super important-send it back out into the world.

For busy marketers, it is easy to get lost in the tasks of it all and miss the chance to hone the joy effect in your daily practice.  Don't get me wrong-I don't always feel joyful.  But I have observed that this idea of happiness has a direct correlation to success and to achieve it, we need tools to stay on track.  And once we express this joy at work, it will spill over into our personal lives. 

There are traps that can cause us to not find our joy. And many physical and physiological things that can also impact how we are able to process positivity.  So, what can we do to stay on track and gear up for the last two months of the year if you are listening to this episode when it releases it is the beginning of November.  Depending on where you live, the weather has turned colder, there is less sun and it can also impact how we feel.

10 Ways to Add Joy and Build Your Personal Power

1. Get enough sleep. One of the first physical ways we can lose our happiness is when we are simply over-tired.  Roll back the bedtime commitment and get 7 hours minimally of sleep.  Think about when you are exhausted how easy it is to feel short and frustrated-and when you feel rested.  You may say-everyone knows now that sleep is one of the number ways to maintain health-but are you getting enough?  Most of us get less than 7 hours, or it is intermittent. 
   1. I have a sleep hack to share-the app AAPTIV actually has sleep meditations. I use it almost every night either going to sleep or when I can't sleep.
2. Express gratitude. Every day, I write 5 things I am grateful for in my Start today Journal.  Rachel Hollis has these journals-link in the show notes and I can honestly say it is not only a dream maker but the gratitude fills up the cup.  Rachel suggests the things we write should be small-it can be someone opening the door for you when your arms are full to giving up a seat on public transit when you were tired.
3. Be thoughtful. My favorite quote is by Maya Angelou-People will forget what you say, they will forget what you do, but they will never forget how you made them feel.  I personally get way more joy out of giving than receiving.  It is something I try to incorporate always to help lift others up.  Especially if I am having a difficult day-I try to do something for someone-either a stranger or it can be someone I know.
4. Start the morning fresh. Resist starting your day on your phone. I know.  This is one I have to work at-and am not always good at.  But in a previous episode 15, I talked about productivity.  When we feel less productive, it has a direct impact on how we feel-and less joyful.
5. Just say no. It is so tempting to say yes when someone asks for help.  I am very guilty of over extending and wanting to do things beyond time constraints.  I now say "Does this give me joy?"
6. Make your self-care a priority. Rachel Hollis has a 5 to Thrive strategy that is very effective.  I encourage anyone listening to try it and see how it goes:
   1. Drink at least half of your body weight in water
   2. Work out at least 30 minutes every day
   3. Get up 30 minutes early
   4. Give up one food for 30 days-sugar for example or something you know isn't serving you.
   5. Express gratitude every day

Check out The Hollisco.com for these and many more tips like #last90days

1. Make sure you are balanced. This is just for our women listeners-but if you are feeling out of sorts it could be hormones, low vitamin D, Thyroid or other things that happen to us and if untreated can lead to more serious illness.  When we don't feel our best it definitely impacts how we express ourselves at home and work.
2. Do one thing every day that makes you smile. It can be looking at YouTube and laughing at a funny video.  I will share with you here a video about what it is like to be on a conference call-link in the show notes.  Makes me laugh every time.
3. Take time out in the day to breath fully. We hold our breath and it can have adverse effects on how we feel.
4. Smile even when you don't feel like it. Walking into a tense meeting, your inclination may be to shrink down, sit with your legs crossed and shoulders down.  Smile, visualize joy, imagine you are in a place that makes you feel happy and express yourself to others in this light.

1. As with every episode, if you found this information helpful, reach out to me.  I love hearing from you and am honored to help you in your journey.

Favorite Resources for this episode:  Start Today Journal, Strive for Five, Girl Stop Apologizing, #Last90days are all Rachel Hollis products and books that can be found at The Hollis Co and look at her Rise conferences she has one coming up this week called Rise Business.

Credits: As always, a big thanks to Christy Haussler at Team Podcast for editing this episode.

Have you been thinking about expanding your career and make a bold move to become an entrepreneur?  Anne Trompeter shares how she transitioned from working as a Creative Director to Principal and the steps that she took to own a company.  Think about how you can make an impact by taking your passion, make a plan and bring your vision to life.  Anne shares how she is a mentor, helps connect people and so much more.  Listen to this super charged interview and discover how you can make your next bold move, accelerate your career and take things in your marketing plan to a new level.

How to amplify your career with these power tips:

Mentorship:

• Look for people who can contribute to your career.
• Pay it Forward-Mentors are important because they believe in you and give you feedback and honest feedback-you have this-go do it.
• We all need confidence and it is a big part of mentorship which offers you perspective.
• Business mentors help you find the right people in areas where you feel unsure and they can help to make you more knowledgeable.
• Mentors can help you backfill the gaps that you have.
• Mentors have connections that can help you in your career.
• Find people who have qualities that you aspire to and ask them to mentor you-remember to be very specific on what it is you need from them.

We are the five people that we surround ourselves with-find the right people who can help lift you up.

Networking:

• Join professional organizations and be an active participant.
• Participate in committees that help you make connections and aid you in ways you don't even know were possible.
• Be engaged while at an event and be the person in the front row.
• Spend as little time as possible speaking, listen to the other person more than you talk.
• After meeting people at an event, step into the hallway and make notes about your conversation.
• Meaningful connections happen when you are an active listener - it helps bridge differences.

"A trick I use sometimes-walking around with a colleague when I meet people for the first time…it can feel more conversational and comfortable for the person we are talking with"-Anne Trompeter

New Trend Mindset

DIY ideas from marketers who have great suggestions and want to bring several together to execute as one cohesive message. 

Conglomerates- Big companies buying other companies creates a lot of disruption and opportunities. The challenge is to make huge stories or brand concepts into one simplified message and integrate it all together.

If you have any questions about the topics we covered in this episode-reach out to me at Rock Your Trade Show, I love hearing from you!

Favorite Resource

ExhibitorLive is a tried and true resource-Awesome and unique way to bring things together in a unique world-find your species.

Thanks to Anne Trompeter for sharing her insights and inspiring Rock Your Trade Show listeners!  Visit Live Marketingto find Anne Trompeter.

Credits: As always thanks to Christy Haussler and Team Podcast for editing this episode.

Are you committed to finding ways to add value and implement new ideas for your trade show program?  In this interview with Christine Gahler, Convention Manager at Medtronic, we discuss the value of the convention channel.  The face-to-face opportunity makes it a unique way to reach the highest number of people in a short period of time.  Sometimes it can be easy to have the mentality "if we build a city they will come" and it is time to do more proactively to drive meaningful attendee traffic to your exhibit.  Christine shares how important it is to make sure your staff is meeting with the right people and come up with new ways to integrate meetings for each exhibit experience. Find out how you can apply proven strategies to enhance the value of your trade show program in this episode.

In addition to adding value, you will discover ways to expand results if you are a destination booth on the show floor and how to stand out from the competition. 

"Numbers can be an elusive thing-not everything you measure has value"- Christine Gahler. 

Christine asks the question-while we can track how many people walked through the exhibit, is that the most important measurement or does it really matter the 10 people you had meaningful conversation?  Companies should focus on increasing the number of key interactions by having scheduled meetings to measure and be able to watch the customer journey. 

5 Ways to implement what you learn and Take Action!

1. Create hands on experiences. Christine works with Cardiac and Vascular groups, where there are a lot of hands on demos which is critical to the purchasing decision.  There has been an increased interest by attendees to learn in an Innovation Lab setting, where future technologies can be shared.  Creating an innovation lab can be private for VIP attendees only.
2. Focus on showing attendees what they care about most:

• What's new
• What's coming
• Innovation application

1. Implement multiple ways to show endorsements. When you plan testimonials, it is important to know the attendee landscape and understand the customer. Live interviews may not be for every type of attendee. People don't always want to be videoed.
2. Know how people make buying decisions. Think about you as a consumer and how Yelp is used.  People look for reviews and want to know what other people think.  We are all human after-all-and people look for information to evaluate buying decisions.
3. Integrate data to underscore your product or company's value.  For some attendees, what matters most is data- sometimes even more than testimonials.  Your convention strategy should be tailored to specific audiences.

Overall trade shows have a huge impact on our economy.  People crave now more than ever when making a big decision, to see a product and have a conversation.  More important than ever before is the need to make genuine connections.  Attendees want to really feel they are being heard and have someone interact with them.  Surgeons for example, like to make comparisons and having a hands-on opportunity which is different than watching a video.  Only at trade shows is there an opportunity to interact with a specialist and product engineers and be able to get answers to complicated question.

Looking to find ways to create value for your program or have a question about our topic today?  Reach out to me at Rock Your Trade Show

Gratitude: A big thanks to Christine Gahler for meeting live at HCEAConnect and sharing her insights live in person!

Credits: As always, thanks to Christy Haussler at Team Podcast for editing this episode.

Have you ever wondered what it is like to work as a Marketer for a global company?  Jennifer Conway describes her role in Marketing for Oculus and how she manages over 100 trade shows in addition to being responsible for all aspects of Marketing.  Oculus is over a German company over 100-year-old company and has been in the US for 20 years.  Find out what it is like to be part of an organization where not only is there leadership buy-in, the CEO helps the marketing team on show-site.

Jennifer shares how she plans meetings with her German counterparts using What's App and GoToMeeting and it helps to keep connected with a 9-hour time difference.  Scheduling meetings in advance is key to being able to communicate effectively with global colleagues. This episode includes everything you need to know to take a on a marketing role for a global company.  In addition, Jennifer shares key insights about work life balance working for a German company including PTO for days worked at trade show events.  Listen to the end and discover insights about what it is like to have leadership support for a trade show marketing program.

As always, if you have any questions or would like information about the content we discussed on today's episode, reach out to me at Rock Your Trade Show.  I love hearing from you and helping you achieve your personal and professional goals.

Special thanks to Jennifer Conway for meeting early in the morning to record this episode while onsite at HCEAConnect.

Credits: Thanks as always to Christy Haussler at Team Podcast for editing this episode.

Recently, I had the chance to observe the true meaning of grit first hand and it got me thinking: 'What do we all need to do so we can apply grit and amplify our career results?'  Angela Duckworth author of the book, Grit, has inspired thousands of people to discover how success is more than talent and IQ. Duckworth describes in her book, how people who are successful in their careers have two characteristics: passion and perseverance.  Whether you are looking to get promoted, or if you are a parent wanting to inspire a child, this episode is all about how to find your Grit and what to do for yourself or your family to become "grittier" and influence true potential.

Here is a first-hand observation of grit in action.  It was a warm fall evening this past week and my daughter's field hockey team-who is JV - was playing a varsity team.  For a little context-this is her team's third year as a sport in her high school and many of the players are new athletes and have never played the game before.  The coach assured our team that while they were varsity – in reality the players were closer to a JV team.  It was the team's senior night-the most celebrated evening for a team where the players can shine for their parents and families. 

For any of the listeners out there with kids who play sports-or if you yourself played sports-the next portion of the story will resonate I am sure.  Our team was down a goalie, we had a lot of sick and injured players and we "borrowed" a former goalie to help us out and not forfeit the game.

After the senior announcements, the girls took to the field.  Our team was in position and then it started-two seniors competing for the most goals against our team.  You can envision this-score after score-they totally crushed us.  At the end of the second half with only 37 seconds left to play-and a score of 14-0 on the score board-one of the seniors took her final shot for a 15th goal.  The announcer was so embarrassed he didn't even say her name.

During this entire hour of play, I watched my daughter's team smile at each other.  They encouraged and cheered one another on.  In short, they simply never gave up.  Despite the odds, and when it was clear that not only would scoring be a long shot (I know sorry about the pun!)  but defending these skilled players was like climbing mount Everest.  And yet- and yet, they pushed on-and even were hugging at the end of the game. 

I usually don't share personal stories on this podcast, but thought we can all be inspired and learn how to tap into GRIT and make things happen we might have otherwise thought impossible by this team's unwavering commitment.  Now-let's apply this idea to your work and life-using Angela Duckworth's model for grit and the grit scale. 

10 Things to Know about Grit:

1. Grit predicts success and it goes beyond IQ and Talent. People with grit are able to move past setbacks to achieve your goals and find success.
2. Effort is a multiplier that indicates success rates. Duckworth identifies the following two equations: talent x effort = skill and skill x effort = achievement.
3. Test your grit and measure how gritty you are on the grit scale. How did you score?  Did it surprise you?
4. Grit is something you can change. Don't focus on the score-look at what you can do to improve so you can accomplish your dreams.
5. Four characteristics to having grit: Interest, practice, purpose and hope.
6. Goal setting should exceed your comfort zone.
7. Tapping into your purpose will help you achieve success beyond personal gain.
8. Optimism is key to feeling hopeful and it helps us realize we can push past adversity.
9. Environment and Extracurricular activities contribute to our having grit.
10. Culture and the people with whom we associate influence our application of grit in our careers.

For more information on how you can have more grit in your career, reach out to me, I am here to help!  Looking for more episodes like this one-check out this episode with Laine Mann-How to Tap Into Your Brave, and visit Rock Your Trade Show where you will find tips and  empowering strategies for trade show event marketing and careers.

Credits:

As always, a special thanks to Christy Haussler and team podcast for editing this episode.

Angela Duckworth's book Grit

Are you looking for ways to lead your team or find a way to get promoted? Dawn Will shares leadership tips she uses for her team of 10 people and how she helps develop personal and professional careers within her organization in this third interview of our 3-part series.  Dawn started her career in the military and her ability to forge long-term relationships is highlighted by her amazing approach to interacting with direct reports and leadership alike. 

Find out how you can have meaningful one-on-one meetings, create a capabilities road show for your internal stakeholders and how to communicate effectively with leadership and win their buy-in.  If you are looking to have a big impact with your team, this interview is for you!

 Starting with one-on-one meetings Dawn gave an overview of how she conducts positive interactions with her team.  She suggests to first start with an agenda for each person meeting with and identity topics that are important to them. At the end of the year, having documented meetings will help with personnel reviews.  Dawn tried to connect weekly with her team and recommends continuing to have conversations throughout the year.

 Effective Planning List for One-on-One Meetings:

1. What are you working on now?
2. What do you have coming up?
3. Opportunities for improvements.
4. How else can I help you?
5. Professional and Personal Development.
6. Vacation days coming up.

These tips will help both the manager and direct reports better prepare for the meeting and enable positive personal and professional growth.

Dawn also shared how to hold effective internal meetings to help everyone involved in an event stay on track and accomplish goals:

Internal Meeting Agenda Outline:

1. Start each meeting with follow up with action items from the previous meeting
2. Ask stakeholders what works, what doesn't work what are the best process for planning meetings
3. Keep everyone focused on the topics most urgent for approvals.
4. Provide target items at every meeting
5. Continue it until the implementation of the convention

"We partner all across the organization because we manage all of the Regeneron meetings"- Dawn Will

In an effort to help other departments learn about what meetings and conventions provides-Dawn and her team implemented a Capabilities Road Show across Regeneron.  In the capabilities presentation, an organizational chart with names and main contacts were shared to help inform different areas about what is offered at meetings and ways to effectively work together.  It was very well received and is something I encourage each listener to consider!

Personal Approach to Leadership:

1. You are either a manger or you lead people.
2. In the military, Dawn always wanted to better the people she around her.
3. Four foundational principles she learned in the military: Team work, Collaboration, Comradery and Integrity. Dawn integrates these every day.
4. Everyone has unique qualities and that is what makes a good team

Dawn moved into leadership while in the military and to this day some of the females she mentored still keep in touch with her.  In addition, as mentioned in episode 81 with Jennifer Harrison, Dawn was her business reference from Pfizer and it turned out the two are working together again.  The power of personal connections and passing forward these principals will help your team grow and become leaders.

A big thanks to Dawn Will whom you can reach on LinkedIn for taking the time to share her amazing approach to leadership.  Be sure to check out episodes 79 with Kristen Leikwold and 80 with Jennifer Harrison if you haven't heard what is like to be on Dawn's team.   If you have any questions about this episode or any of the topics we review on this podcast, reach out to me. 

Credits: As always, a big thanks to Christy Haussler at Team Podcast for editing this episode!

Have you ever paused to think about how face-to-face marketing, when done right, is like a well-orchestrated Broadway show? Julie Harrison shares how she started her career in the performing arts in musical theater and even worked for The Disney Company before transitioning into healthcare as a Meetings and Convention Planner.  Find out in this live interview how she uses her creative skills to deliver experiences today at HCP events, Symposia and on the trade show floor. 

Julie and I met up at the HCEAConnect conference and like her colleague Kristen Leikwold, she also works with Dawn Will.  This is the second of a three - part series about being part of an incredible team and the last interview is with Dawn Will who shares her secrets to leadership.  It turned out for Julie, who worked with Dawn in a previous role at Pfizer, that maintaining connections opened doors to her current role.

Listen and learn how being a newcomer to a meeting like HCEAConnect can benefit you if you are in healthcare marketing. 

4 Ways HCEAConnect Creates Opportunities

1. Making Connections-at HCEAConnect, meeting with every industry type, corporate, association and suppliers is very beneficial.
2. Learning New Ideas-and having a way to apply what you learn can impact your trade show program.
3. Building Teams- Regeneron sent a group of 8 people from a team of 10 to experience the conference together. Julie shared how it was great to be able to experience the information with colleagues.
4. Meeting Face-to-Face- Instead of relying on emails and other ways to connect, seeing people in person really helps create shared experiences that establish bonds beyond the event.

Julie's advice: There is always a plan B.  When the scanners didn't work at a recent trade show, the sales reps collected business cards so that they could follow up.

 If you are wondering how to get involved with an organization and aren't sure where to start-reach out to me I am here to help and I love hearing from you!

Credits-Thanks to Christy Haussler from Team Podcastfor editing this episode.

Have you been thinking about making a career move but aren't sure where to start?  Kristen Leikwold not only changed jobs from working at association management company for HCEA, to becoming a meetings and convention planner for a corporation, she also moved to a new city.  In this interview, Kristen shares how networking and making great connections gave her the opportunity to find a position at Regeneron Pharmaceuticals.  Whether you are in a corporate role, work at an association or are on the agency side of trade shows, the insights and advice in this episode will definitely help you on your career journey. 

This is the first of three interviews about a team at Regeneron Pharmaceuticals and their Director, Dawn Will who has created an incredible culture and positive culture for personal growth.

4 Steps to Making a Successful Career Move

1. Get involved and make connections. Kristen shares how HCEA helps people network and the power of the connections you make by belonging to an organization like this one can lead to career opportunities.
2. Find the right fit. If you are planning to make a change, review the role and more importantly the people you will work with to ensure you will be able to succeed.
3. Ask about the onboarding process. Kristen explains why having a mentor is so important if you are trying something completely new.  In this case, her boss helps her to understand the role and discover everything she needs to do her job.
4. Step outside of your comfort zone. We talk a lot about this idea on the show, and in this case, Kristen took on a role she hadn't known before and found she feels rewarded and very happy.

In her past, Kristen worked at Disney and it helped her learn customer service and how to put a smile on-for the entire day and offer a personal touch.   When someone feels you are listening to them and knows that you understand and are listening, it makes a big difference.  Kristen shares how talking with thousands of people in a day at Disney, she always found a way to connect, even if there was a language barrier, by offering a smile, it made it work out.

If you are on the fence about attending an event, Kristen describes how HCEAConnect is an association that has so much to give.  Even if it is getting that one business card or making a connection with the one person who will help you when you need it, there is nothing else like it. 

If you have plans to attend an industry event like ExhibitorLive, there is a special track for healthcare exhibitors called HCEAInnovate.  It is a half day workshop where you will learn something specifically tailored to you.  

Kristen's Advice: Get involved with an association there is so much to learn, it is the perfect place to make connections, network and you may even find your next career opportunity.

If you have questions and want to reach Kristen directly, you can email her. 

What is your biggest problem with your career or trade show program?  Reach out to me, at Rock Your Trade Show  I  am here to help provide insights, advice and connections so you can rock your next show. 

Credits: As always, a big thanks to Christy Hausslerat Team Podcast for editing this episode.

Do you want to get promoted or lead a global organization? Cathy Breden, Executive Vice President and COO at IAEE and CEIR shares the core principles of what it is like to go outside of her comfort zone every day, travel the world and create incredible impact for the trade show industry.   Many listeners ask about next steps in your career and Cathy shares key insights not only about her career, but also the state of the trade show industry, future trends, resources you can use from CEIR and so much more.

5 Career and Trade Show Industry Insights:

1. Find the right place to work. Cathy shares how IAEE offered a great family friendly workplace that gave her work-life balance and the ability to get promoted.
2. See the World from global perspective. Looking forward regardless of the situation with China and trade wars, business is moving east - by the year 2050 economic power will be between India and China.
3. Use research to make decisions.  CEIR looks at economic performance back to the 2000 and creates a forecast three years out. Using this resource, associations and marketers can understand where our industry is going in the future.
4. Advocate for important protections for event planners and associations.  IAEE helps to advocate on key issues like the online booking scam and is helping to promote key legislation to help end hackers from falsely creating hotel registration sites with two pieces of legislation in congress.
5. Discover industry trends and take action.  CEIR is a resource that includes surveys in all industries and finds out what corporate heads of marketing are thinking, what channels they will be using in the future and budget plans. These insights are valuable to marketers, suppliers and associations alike.

For more information about IAEE and CEIR visit the website and check out the IAEE event calendar and CEM program.  Certification program has 11 modules and you need 9 to be certified.

A special thanks to Cathy Breden for being on the show and also for being on a panel about Exhibitions day which will be featured in a future episode.

Editing Credits: Special thanks to Christy Haussler at Team Podcast for editing this episode.