Are you looking to learn about the latest trends in the trade show event industry?  In this special ExhibitorLive episode, Nancy Drapeau, Senior Research Director at Center for Exhibition Industry Research (CEIR) shares how her organization conducts objective research to provide reports about the value of face-to-face marketing for industry stakeholders including exhibitors, attendees, associations, organizers, and suppliers.  If you want know where the industry is going this interview is just for you!

Have you ever been so captivated by a great story that you lost track of time, and even your surroundings?  Park Howell, is the founder of The Business of Story, a Keynote speaker, TEDx speaker, and shares his wisdom after interviewing over 133 people on his podcast The Business of Story and helping brands tell their story through his company. Connect with your target audience using storytelling and experience increased ROI for your trade show marketing program.

How do you experience the world around you?  For Victor Torregroza, the world is full of experiential marketing-but not where you might expect it.  Victor shares how he finds inspiration for innovative ideas in nature, in open markets, at museums, and even in restaurants.  If you have ever wondered how a company like Intel plans, delivers, measures and delights at their trade shows, this episode has the inside story and more!  Hear what Intel did when the lights went out at CES at the end of the episode

Have you been asked to demonstrate ROI for your exhibit program and need data that is more than cost per lead to validate your program’s results? If you aren’t sure how to show leadership the value of your trade show program, you are not alone. In this episode, Lynn Reves, Director of the Results Division at Exhibitus, shares measurement strategies you can start using today including 4 ways you can show visible results.

If you were given an unexpected 21% raise, would you ask for more?  The answer for most of us is we would be so surprised that the thought of asking for more wouldn’t cross our minds.  The reality is there is a high cost when we don't ask. This episode explores three examples of opportunities where women could have asked, and didn’t and the cost that resulted by not asking.  Get this blueprint to creating a habit of asking and the rewards that will happen when you do it on a regular basis.

Have you ever wondered what inspires designers to develop face-to-face exhibit environments?  In this episode, Matt Beck, Design Director at Exhibitus, shares a behind the scenes look at how he finds inspiration (it might surprise you!). Discover how to bring the unexpected and delight your target attendees.  Find out how to use Design Thinking to connect with your customers at your next trade show event. As a special bonus, get a free trade show program assessment at www.rockyourtradeshow.com/assessmen

Are you looking to take your healthcare trade show program to a new level this year?  Listen to 10 industry insiders in this Best-In-Show episode.  Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade show exhibit leaders and associations.

Are you looking at career goals to achieve the best year ever? In this interview, Roz Usheroff talks about 7 deadly traps that really limit us from achieving our true potential. We don’t realize how we limit ourselves, opportunities and future with actions and thoughts that get in our way of achieving success. Roz shares her expertise of working with Fortune 500 companies worldwide and you will feel inspired. This is your time, you can stop the traps we all fall into and unleash your true potential!

Have you ever thought about how taking on a volunteer role can help more than your career? In this interview with Ruth Martin, shares her “why” for volunteering and the many benefits of leading the programs and events committee for the Chicago Healthcare Businesswomen’s Association (HBA) board. As you look at the New Year and what you want to achieve, consider how volunteering may be exactly what you need to take your personal life and your career to the next level.

Are you in marketing and need to develop a plan for a maturing product?  In this interview, Debbie Davis, Vice President of Global Marketing, provides a comprehensive blueprint of how to take a mature product and create a new marketing program that will enhance value, solve challenges and give sales reps new innovations to share with customers.  Debbie describes how her team developed a solution for customers who needed to collect data and track ROI for product effectiveness and win leadership support.