Trade show exhibitors, associations & industry suppliers all need to know the data about material handling and other costs to effectively influence change in our industry. Sue Huff, Director, Global Conventions at Medtronic, who shares insights from her panel at HCEAConnect "Challenge the Status Quo: 19 Years of Data".  Discover: The Impact of rising material handling costs. Who is affected when exhibitors reduce their exhibit space size. What matters to the millennial attendee experience.

Thinking about how to make your next career move?  Whether you are new to healthcare face-to-face marketing, or an industry insider, you won't want to miss this interview with Taylor Urban, HMCC, US Conventions and Events Specialist at Abbott.  Taylor has a unique perspective having worked on the agency side of trade show events, and in technology and now healthcare.  She shares insights on what is like to embrace new career opportunities across different industries.

Do you wish you could achieve your goals but feel like something is holding you back? In this episode you will learn about 3 barriers disrupting your progress and 5 power tips on how you can achieve your dreams and make real progress in your career and face-to-face marketing programs. Trade show event marketers can seize the day and take action using these proven methods for success.

What does happiness at work feel like for you?  I ask that because if you are a marketer in face-to-face marketing, our hours can be demanding, sometimes even grueling.  Whether you are new or experienced-doing trade shows gives joy to many people. And for the lucky ones-you not only like doing it-you love it. Do you feel joy in your work?    Now is your time to create your own blissful experience at work with these 5 ways to create joy in your career.

Are you looking to take your experience on the show floor to a new level?  Whether you are an association or trade show manager, IAEE-International for Exhibitions and Events-has the resources to boost your industry knowledge and enhance results for exhibitors, associations and attendees.  In this second interview with Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN),we discuss how beneficial IAEE is and ways you can get involved.

Have you been wanting to maximize your results with a trade show association or if you are an association do you want to help your exhibitors get better ROI by exhibiting at your show?  In this interview, Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN) shares advice about how to take your events to the next level in exposition education, booth space selection, sponsorship and how you can join an exhibitor advisory council (EAC).

Are you a trade show event marketer?  If you have achieved something unique for your company in face-to-face marketing, now is the time to nominate yourself to be an EXHIBITOR Magazine All-Star!  Travis Stanton, EXHIBITOR Editor, shares insights in this interview about EXHIBITOR including the All-Star Awards, how to get nominated and how it can impact your career.

If you love the trade show event industry and want to have an impact-then Exhibitions Day is an event you should consider attending to have your voice heard.   Diane Benson, Diamond CTSM, shares her first-time experience at Exhibitions Day representing HCEA in Washington D.C. on June 4thand 5th.  Find out in this interview what it was like to go to Capitol Hill, meet with representatives and have the chance to share important information about our 97-billion-dollar industry.

How consistent is your brand messaging in your trade show program? If you are like most companies, you may be hitting it out of the park with the large exhibit experience but when it comes to the banner stand or portables the messaging changes and the experience varies from sales rep to sales rep.  If you want to really stand out-and help your company differentiate from the competition check out these 10 tips will help you reduce cost, gain a consistent brand image and in return, you might get promoted.

Have you been wondering how to demonstrate value past the obvious metrics of your program so leadership, and more importantly your boss sees your contribution to the organization?  So often marketers are truly the unsung shero or hero of their trade show program.  And yet-why is it that you might feel stuck, not able to get traction and recognition?  Here are some possible reasons and then 5 ways you can remove obstacles and break free to move up in your organization.