How valued do you feel your trade show program is within your organization?  Do you feel like there is a disconnect between sales, marketing and leadership? Sometimes it can be hard to know how to go past cost per lead to demonstrate value you’re your face-to-face marketing program.  If you struggle with showing leadership value for your program-this episode will help you focus on key metrics and help you become a trade show shero or hero and get promoted!

Looking to get promoted? This is the first episode in a series about how to move ahead in your career. Asking your connections for help can make some of us hesitate or worse not act on our instincts at all out of fear they might say no to our request.  It comes down to being prepared so that we feel confident when we engage our network and new connections. we are at ease.  Senior leaders on this show have shared how their network served them well when faced with a difficult choice or job transition.

Are you ready to make a move if an opportunity comes your way? For Ann Carter, Vice President of Purchasing and Supplier Management, being prepared is the key to advancing in your career.  Ann provides insights about why soliciting feedback is so important and offers actionable advice on best practices for collaborating with purchasing and how to solve complex challenges.  This interview provides so many insights you will want to listen to the very end!

Have you ever had a conversation that had so many insights you wanted to take notes? Then you will want to list to this interview with Melanie Neal, a Vice President who is a creative problem solver, inclusive leader, organizational innovator and customer advocate.  Melanie shares incredible wisdom that is not only uplifting but actionable and will immediately impact your career. Check out her 11 Innovative Leadership Power Tips that will transform your career.

Want to really differentiate your marketing program this year? Check out how Marcia Deem CTSM, recently won two big awards, MeetingsNet 2018 Changemakers award for Leaders, Innovators and Disruptors and the Exhibitor Magazine All Star Award and how it differentiated her marketing program. Discover how you can rock your trade show program and become an all-star like Marcia by implementing her strategies.

Are you planning out your 2019 year? If you are in the throes of planning goals and the path to achieve those goals think about this…You can 10x your success if you do this one thing. Make a personal intention of creating your personal brand. Don’t worry-if you are thinking “I have no idea how to do that-you are not alone!” Today we are going on a personal journey together, using Roz Usheroff’s book “The Future of You: Creating Your Enduring Brand” as the blueprint.

When is the right time to develop a new pitch? For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea. Jay shares secrets in this interview that will help you with your next pitch. Get the 6 key elements to include in your next presentation. Whether you need to win over stakeholders, gain leadership support or win an RFP the ingredients for creating a pitch are the same. You will enjoy hearing Jay's insider tips.

Do you ever feel stuck trying to come up with a pitch?  This live interview with GE Healthcare’s Eva Streich and Faye Jermyn offers firsthand insights into what it was like to be a participating attendee at HCEAInnovate. They describe why they joined a team in the session “The Art of the Healthcare Pitch” with Jay Bonansinga, author of the Walking Dead book series. Eva and Faye take us on the journey of coming up with all of the components to create a live pitch in only 10 minutes and so much more!

Wishing you could attend all of the sessions at #ExhibitorLive?  This interview is with session speaker Glenda Brungardt, CTSM, Global Event Manager at HP.  Glenda shares amazing tips that span budgets, measurement to working with unions.  Glenda describes “...it’s no longer about a demo on the show floor, it’s about figuring out what is the customer experience like when they visit HP.”  She describes what it's like being a destination exhibit, hosting user conferences and being new to a market.

Have you been thinking about how you can take your trade show event program to the next level?  Kimberly Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive.  Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives for sales reps and more.  Kimberly provides stories about her personal experiences from being an exhibit manager, becoming a consultant and then back to corporate event