Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In today's digital age, content creation has become a lucrative industry. With the rise of the creator economy, more and more entrepreneurs are entering the market, hoping to build their own platforms and become successful content entrepreneurs.

Content marketing expert Joe Pulizzi shares valuable insights on how to build a successful platform and become a content entrepreneur. By focusing on a content tilt, building a minimum viable audience, and experimenting with different strategies, entrepreneurs can achieve success in the creator economy.

In this Rocky Mountain episode, Katie and Pulizzi talked about the following:

1. Emphasizes the importance of focusing on a specific content niche and building a minimum viable audience before monetizing. 
2. The rise of Web Three and NFTs 
3. Tips on community building and outbound engagement. 

Whether you're starting out in the creator economy or looking to grow your platform, this podcast is a must-listen for anyone seeking to achieve success in content entrepreneurship.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Joe Pulizzi’s social media pages: 

LinkedIn: https://www.linkedin.com/in/joepulizzi/

Website: https://www.joepulizzi.com/

The Tilt Newsletter: https://www.thetilt.com/

CEX: https://cex.events/

Discount code for $100 off: Katie100

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#contentcreation #entrepreneur #denverbusiness

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In this episode, we dive into the world of Clapper, the newest social media platform that focuses on short-form video content. Join us as we discuss what Clapper is, the type of content that works best on the platform, and how it can benefit your business.

Timestamps:

• [00:30] Part 1: What is Clapper? - Introduction to Clapper, its origins, and user interface.
• [02:00] Part 2: Content on Clapper - The type of content that works best, including short-form videos, authentic content, visual storytelling, and niche-specific content.
• [04:30] Part 3: Is Clapper Right for Your Business? - Potential benefits for businesses, tips on integrating Clapper into your social media strategy, and case studies of successful businesses on the platform.
• [07:00] Conclusion - Recap of the episode and encouragement to explore Clapper for your business.

Watch the video version of this episode in our YouTube channel: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Key Takeaways:

• Clapper is a rapidly growing social media platform that focuses on short-form video content.
• Authentic, engaging, and visually appealing content works best on Clapper.
• Businesses in creative industries or with a B2C focus can benefit from using Clapper to increase brand visibility, access new audiences, and build a loyal following.
• To succeed on Clapper, be authentic, consistent, and responsive to your audience.

Resources & Links:

• Clapper's Official Website: https://clapperapp.com/
• Connect with Katie on Clapper: @katiebrinkley

Connect with us:

• Share your experiences with Clapper on social media using the hashtag #ExploringClapperRMM
• Clubhouse: clubhouse.com/@katiebrinkley
• Website: https://www.nextstepsocialcommunications.com
• Linkedin: https://www.linkedin.com/in/katiebrinkley
• Instagram: https://www.instagram.com/iamkatiebrinkley/
• Facebook: https://www.facebook.com/groups/socialprofitlab

Don't forget to subscribe for future episodes exploring the latest trends in social media, digital marketing, and online business growth.

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Reesa Woolf, a professional public speaking coach for over 25 years, shares her insights on how to command an audience's attention and overcome stage fright in this episode of Rocky Mountain Marketing. Reesa Woolf is an international TED Talk trainer and author of the book "Mr. Bear Speaks Without Fear". She has 25 years of experience teaching public speaking and specializes in helping people overcome their fear of public speaking and boost their confidence.

In this episode, you will learn the following:

1. How to speak confidently in front of large groups and reduce speaking fear.
2. Tips on creating effective videos to engage viewers and build a following.
3. Strategies for writing and delivering a speech that captures your audience and conveys your message clearly.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Reesa Woolf’s social media pages: 

Linkedin: https://www.linkedin.com/in/reesawoolfphd

Mr. Bear Speaks Without Fear (Book): https://www.amazon.com/Mr-Bear-Speaks-Without-Fear/dp/0967944201

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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In this episode, Katie Brinkley, a content creator with approximately 20,000 combined followers, shares her insights on the most painful part of content creation and offers a solution to overcome it.

She explains why the middle stage of content creation is so difficult and how measuring your success and self-worth on likes and engagement is a guaranteed way to burn out and quit. Instead, she proposes a mindset shift towards focusing on learning and improving, which is the key to success in content creation.

We hope you enjoy this episode and learn something new about content creation. Don't forget to subscribe to our podcast and leave a review!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialp

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In this episode of Rocky Mountain Marketing, I had the pleasure of speaking with Alex Street, who shared his thoughts on the power of narrative for entrepreneurs looking to forge genuine bonds with their target demographic. He also spoke on how articulating one's narrative may assist entrepreneurs gain insight and self-assurance by highlighting their most significant personal or professional development.

In this episode, you will learn the following :

1. How can business owners reap the rewards of using stories?
2. How the art of storytelling may lead you from obscurity to understanding.
3. How to establish an honest connection with your audience/listeners.
4. How he applies his training in theology to the art of storytelling.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Alex Street’s social media pages:

Website: https://www.alexstreet.ca/

Instagram: https://www.instagram.com/streetsays/?hl=en

Twitter: https://twitter.com/StreetSays

Linkedin: https://ca.linkedin.com/in/alexstreet

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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In this 10-minute episode of the Rocky Mountain Marketing Podcast, host Katie Brinkley shares valuable insights on overcoming writer's block and generating a constant stream of content ideas. Katie discusses various techniques and strategies to help content creators maximize their output and avoid the dreaded blank screen.

Tune in to discover:

1. The Hub and Spoke Model: How to turn a single piece of content into multiple, smaller pieces
2. Stealing Like an Artist: Ethically drawing inspiration from other creators
3. Self-Inspiration: Using your past content to generate new ideas
4. Finding New Angles: Repurposing and improving content with fresh perspectives

Try Metrocool: https://mtr.cool/MCPXVS

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/@rockymountainmarketingpodcast

https://www.instagram.com/iamkatiebrinkley/

https://www.facebook.com/groups/socialprofitlab

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On this episode of Rocky Mountain Marketing, I had a conversation with ShawnQ, a seven-figure launch strategist and expert abundance coach. My friend Shawn and I were talking about how, despite the fact that we live in a time of unprecedented abundance, our minds are hardwired to fixate on lack. Together with the seven rules of abundance, he shared his personal story of how he overcome the challenges of making a sale.

In this episode, you will learn the following :

1. How can we find out more about the logic and psychology of affluence?
2. In what ways might monetary resources be put to work?
3. Which seven rules of abundance can be used to attract prosperity?

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Shawn Q’s social media pages: 

Website: https://heyshawnq.com/

YouTube: https://www.youtube.com/channel/UCRPPcgDh-e2Sd_irswnUUHw

Twitter: https://twitter.com/HeyShawnQ

Resources mentioned: 

• Abundance Now! Summit 2023

             https://event.abundancenowsummit.com/register-summit

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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In this episode of Rocky Mountain Marketing Quick Cast, Katie takes a break from discussing AI and focuses on the basics of social media marketing. She explains the importance of a content calendar, which is a tool to plan and organize content creation and distribution, and how it helps businesses remain consistent. Katie shares the benefits of using a content calendar, including improved planning and organization, increased efficiency, and better collaboration amongst team members. She also emphasizes the need to determine goals and target audience before creating a content calendar.

Katie recommends using a tool called Loomly, which she prefers for its full calendar view and ability to have multiple contributors. However, she acknowledges that there are other free tools available, like Google Sheets and the Meta Business Suite. Katie also advises businesses to choose a content format and tool that suits their team's needs and preferences. Lastly, Katie explains how often businesses should post on social media and suggests a three-post-a-week strategy, but encourages businesses to be consistent with their posting schedule. She also stresses the importance of assigning roles and responsibilities to ensure collaboration and success in social media marketing.

By having a content calendar in place, businesses can create a strategy, determine what content works best for their ideal clients and customers, and achieve their marketing goals more efficiently.

Free Content Calendar: katiebrinkley.com/content-calendar

Try Loomly: https://get.loomly.com/u96f4gxlchh4

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/@rockymountainmarketingpodcast

https://www.instagram.com/iamkatiebrinkley/

https://www.facebook.com/groups/socialprofitlab

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After 18 years of navigating the ever-changing social media landscape, Austin Armstrong, an experienced digital marketer and entrepreneur, embarks on a mission to help others succeed, only to discover the ironic barriers to overnight success.

You will learn how to unlock the potential of your business with the power of digital marketing in this amazing conversation where we talked about:

1. How is it possible to gain 1.5 million followers and 200,000 followers a month on social media
2. What is the secret to creating engaging and evergreen content for social media platforms
3. How can one use automation and AI to build a successful digital marketing strategy

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Austin’s social media pages:

Website: https://socialtypro.com/team/austin-armstrong/

Links: https://www.syllaby.io/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

LinkedIn: linkedin.com/in/katiebrinkley

Youtube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: instagram.com/iamkatiebrinkley/

Facebook: facebook.com/groups/socialprofitlab

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In today's episode of Rocky Mountain Marketing Quick Cast, we'll be discussing a topic that's of critical importance to businesses today: How AI will impact the way we do business?

As we dive into 2023, there's no doubt that AI technology is continuously revolutionizing the business landscape. From chatbots to predictive analytics and machine learning, AI is already being used in a variety of ways to help businesses become more streamlined, cost-effective and productive. While there are a lot of positive impacts, AI is starting to raise concerns leading to job loss especially for writers.

Just a month ago, I came across Ann Handley's LinkedIn post about ChatGPT and I love the many points she raised about how AI put writing "into the scene" again. She highlighted the importance of how we look at AI as a tool to enhance our work and definitely not to be the creator itself. My take is to approach it with caution and awareness. AI should not be a human replacement for creativity.

We'll discuss how important it is to be ethical while using AI because as the day goes by, more and more AI tools are coming out, and there's no stopping it. It's up to us as to how we will maximize the potential of AI to transform our businesses and stay ahead of the curve.

Join us as we explore this exciting and complex topic. How will AI impact the way we do business? The answer may surprise you

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/@rockymountainmarketingpodcast

https://www.instagram.com/iamkatiebrinkley/

https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.