It was exciting to welcome Roger Knecht, the president of Universal Accounting, onto the Humanise the Numbers podcast. And I wasn't expecting to have what essentially turned into a 45-minutes sales training session with Roger. 

That ultimately is where the value in this podcast actually lies. Roger is so open, so structured, in running through how to construct a sales meeting, a client meeting, with the paymaster general of your firm, your clients – and with your prospects. 

Roger has a way of cutting through to a really simple structure, unpacking the motivators that he's discovered from working with firms all over the USA, as he is from across the pond. 

I hope you can join us on this interesting conversation with Roger, because of the practical, valuable and powerful insights on how to run better client meetings. You’ll also gain a more global perspective of the profession, one that is just as relevant to your firm, whether you're in Stoke-on-Trent or Halifax or Canterbury – it matters not. 

I hope you enjoy it as much as I did. Simply go to HumaniseTheNumbers.online or go to your favourite podcast platform, seek out Humanise the Numbers and check out this podcast with Roger Knecht. 

Please scroll down the podcast’s episode page for the contact information for Roger and for the additional, downloadable resources mentioned in the podcast.