Today Dave and I are pleased to welcome Nick Disabato, founder of Draft, to the show.  Nick runs a consulting agency focused on gaining better insights for business through user feedback.

Nick uses a variety of tools and approaches to accomplish this holistic view of a brand, but today we’re focusing primarily on running A/B split tests properly.  As an example we’re going to be looking at Dave’s newly acquired Recapture.io.

In this episode Nick drops some serious value for us all.  Specifically here are a few resources mentioned during this episode:

Visual Website Optimizer

Optimizely

Inspectlet

Evan Miller’s A/B Split Testing Calculator

Nick’s A/B Split Testing Manual

Draft.nu

Today Dave and Craig are catching up after both of them have been at smaller conferences in the past week or so. Dave just wrapped up the second annual Big Snow Tiny Conf West in Beaver Creek, CO and it was a smashing success.  Putting together a conference that goes off without a hitch is no small task indeed.  Sounds like the discussions, openness, and connections that everyone made at the event were really meaningful and lasting.

Craig is just returning from speaking and attending Femtoconf in Darmstadt, Germany.  It was a great experience all around, and he really enjoyed not just speaking at the event for the first time, but moreso getting to meet everyone there and share ideas, questions, and suggestions.

These smaller conferences are such a nice addition to something like Microconf where the audience is much larger and the dynamic of the conference is just wholly different.  Doing both in a year is a great way to round out your conference schedules.

Dave and Craig are both busy with developing their new products, and both will have new things to report here in the coming weeks.  Some exciting times ahead for sure.

Resources Mentioned Today:

FemtoConf

Big Snow Tiny Conf West

Logitech C920 web cam

ScreenFlow

This week Dave and Craig dive into how we’re both approaching the development process of our projects, and how to look at your sales funnel as a whole to evaluate where it’s strong, and where you make improvements.

Dave is recruiting the help of a local Denver Node.js programmer to help him with the Recapture codebase so he can start making some improvements there.  This paired programming setup could turn into a longer term engagement potentially as well.

Craig’s been busy optimizing Facebook ads and understanding better how the dynamic of Top of Funnel vs. Bottom of Funnel lead engagement works.  At scale this is a very different type of selling than the typical one-on-one dynamic that he’s accustomed to with our Concierge customers at PodcastMotor.

Dave’s off to Big Snow Tiny Conf this coming week and Craig is heading to Darmstadt, Germany to speak at Femtoconf.