Berkeley’s Omar "Meez" Jones is a biker, photographer, graphic designer and entrepreneur. One of his top talents is his ability to take his lifestyle and make a living off of it.

Earlier this year, a series of Apple billboards promoting their "Hometown" campaign sprung up all around the Bay Area, featuring the silhouetted images of two bikers hitting wheelies. Those bikers are Jones and his good friend from North Oakland, Almighty Gio.

What I saw as a major tech company leveraging culture to earn cool points, Jones sees as a platform benefiting the culture he represents.

While there's room for both to be true, Jones points out something that I overlooked: we breed hustlers in this region, so he'll figure out a way to make it work in his favor.

On top of that, Jones is working to expand opportunities to a younger generation of East Bay bikers, setting them up with brands and employment opportunities.

Tune in for the second entry on the intersection of wheels, community, and culture as Jones and I discuss biking, billboards, and being a community "big bro."

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