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In this Read Listen Watch®, Megan Ellsworth is joined by Trent Cotney of Adams and Reese to break down how roofing companies should view their legal department not as overhead but as a driver of profitability. They explore how risk mitigation protects the gap between gross revenue and true take-home profit, along with the core documents every company and jobsite manager should have ready, from contracts to safety and employee manuals. The session outlines best practices for contract formation, key clauses for pricing and timelines, smart warranty exclusions and strategies to limit subcontractor liability. It also delivers practical guidance on OSHA inspections, including preparation, site manager rights and steps to protect crews while maintaining compliance. Join us for this insightful RLW to learn practical, profit‑driving legal strategies every contractor should be using to protect their business.
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#adamsandreese #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Kristin Case of Hi-Peak Staffing to explore why many roofing companies struggle to keep up with hiring demands. They break down the difference between a traditional recruiter and a true strategic hiring partner, and when it makes sense to bring one in. Kristin shares what contractors should look for in a partner, how proactive workforce planning can prevent costly talent gaps, and the unique strategies an outside expert can deliver. Tune in to learn how the right hiring approach can help roofing businesses stay competitive, fully staffed and prepared for growth.
Learn more at RoofersCoffeeShop.com!
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Learn more about Hi-Peak Staffing here! https://www.rooferscoffeeshop.com/directory/hi-peak-staffing-solutions
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#RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #westernstatesmetalroofing #WESTERNSTATESMETALROOFING
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Western States Metal Roofing General Manager, Ray Kimble, to discuss why training and certification are becoming essential for contractors looking to grow in the metal roofing market. They explore the challenges contractors face when transitioning from traditional roofing to metal and how structured training can build both installation expertise and sales confidence. The conversation highlights WSMR's certification program and how it helps contractors better understand metal systems, communicate value to homeowners and close more projects. If you are in metal roofing or considering expanding into metal roofing, this episode shares practical insight on where to start.
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April 2026 Influencer Topic: Insurance Market Volatility
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In this episode of Stories from the Roof, host Megan Ellsworth is joined by Jenilee Common, the Chief Executive Officer of Leaf Home, to discuss her journey in the home improvement and roofing industries. With over 20 years of leadership experience spanning global organizations like Owens Corning and Eaton Corporation, Jenilee shares the vision driving Erie Home and Leaf Home's next stage of growth. Listen as she reflects on lessons from building multi-billion-dollar divisions, the impact of hands-on expertise in customer service and her personal ties to the Midwest. Jenilee's story offers insight into leading a national brand through innovation and scale, and she also shares advice for anyone aspiring to grow within the dynamic world of home improvement and roofing.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
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#RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #storiesfromtheroof
In this episode of Roofing Road Trips®, Karen Edwards talks with Tim Brown of Westlake Royal Building Products and Josh Smith of J.N. Davis Roofing about rebuilding after the devastating Southern California wildfires. With communities like Pacific Palisades and Altadena beginning to recover, contractors and manufacturers are working together to help homeowners rebuild with stronger, more fire-resilient materials. Tim shares how Westlake Royal Building Products' Unified Steel stone-coated steel roofing is supporting these efforts while Josh provides a contractor's perspective from the field. Tune in to hear real experiences from the rebuild and what contractors and homeowners should consider when roofing in wildfire-prone areas.
Learn more at RoofersCoffeeShop.com!
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Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
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In this Coffee Conversations®, sponsored by SRS Distribution, Megan Ellsworth is joined by industry leaders to break down what artificial intelligence (AI) really means for roofing contractors and suppliers. Patrick Garcia of SRS Distribution, Fred Castonguay of Reworked.AI and Denver Riggleman of Riggleman Information and Intelligence Group (RIIG) explore how AI moves beyond automation into strategy, security and long-term competitiveness. The conversation tackles responsible adoption, team buy-in and how to evaluate tools in a crowded market. Join RoofersCoffeeShop on March 26, 2026, at 10 a.m. ET for a practical look at roofing's digital future.
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In this episode of Stories From the Roof, Megan Ellsworth sits down with Anthony Walsh, president of DuraShield Roofing & Contracting, to talk about the drive, discipline and long-term commitment behind building a respected roofing company from the ground up. Since founding DuraShield in 2003, Anthony has led the company's growth into a full-service operation serving residential homes, apartment communities, condo associations, office complexes and hotels across Wisconsin and Illinois. His leadership is rooted in a clear standard: install only high-quality materials from top U.S. manufacturers and deliver workmanship that stands the test of time. This episode offers a valuable look into the leadership principles, long‑term commitment and craftsmanship that have guided Anthony in building a respected roofing company.
Learn more at RoofersCoffeeShop.com!
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Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
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#SRSDistribution #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with industry leaders to unpack the latest findings from the Market Index Survey for Reroofing. Created and maintained by a coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada, the Market Index Survey for Reroofing takes the pulse of the reroofing industry on a quarterly basis and serves as a regular barometer of the industry's business conditions. Heidi is joined by McKay Daniels, CEO at the National Roofing Contractors Association (NRCA), and Brian Pallasch, executive vice president and CEO of the International Institute of Building Enclosure Consultants (IIBEC), to explore what the survey results reveal about material demand, market stability and construction trends across the roofing industry. This conversation underscores how the quarterly insights can help industry professionals navigate shifting market conditions with clarity, confidence and smarter strategy.
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Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
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In this Read Listen Watch®, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland (Eagleview) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an "Online Estimates" filter when homeowners search for "Roofing company near me", and nearly 1 in 5 buyers are already using it. If your website does not offer an online estimate experience, you may not appear for those high-intent searches. In this session, the team breaks down how the filter works, the key requirements to show up in it, and why Google is prioritizing contractors who provide pricing transparency and a simple estimate experience online. You will also see how tools powered by Eagleview property data and AI can generate fast, accurate estimates from your website that help contractors capture more leads from organic search, Google Ads, and social traffic while making it easier for homeowners to start their project.
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