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RoofersCoffeeShop® LIVE hits the road for this special episode of Roofing Road Trips® from the CertainTeed Business Building Workshop (BBW), where we sit down with roofing contractors who are investing in their businesses, teams and long-term success through one of the industry's most respected development programs. In this episode, contractors share their experiences at BBW, discuss why ongoing education and peer collaboration are critical to raising the bar across regional markets and highlight the leadership, operational strategies and actionable ideas they are taking home for 2026 and beyond. The conversation also explores emerging trends, growth opportunities and the value of strong manufacturer partnerships, with attendees explaining how aligning with CertainTeed helps them deliver consistent quality while gaining access to resources that support sustainable business growth.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Chadwick Collins, technical director of SPRI, to talk about SPRI's role in roofing standards, the value of the DORA Directory and key insights from the recent SPRI Spring Event. Together explore how the organization's website and the DORA Directory are working together to bring greater clarity and confidence to commercial roof design. The conversation highlights how SPRI supports single ply roofing standards and how DORA provides a searchable database of tested, code compliant roof assemblies. Heidi and Chadwick also recap the recent SPRI Spring Event, sharing key takeaways from technical sessions, industry discussions and collaboration across the supply chain. From standards updates to smarter specification tools, this episode offers a timely look at how SPRI and DORA are helping contractors, consultants and designers make stronger roofing decisions and providing the tools they need to design with confidence
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Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals are being asked to deliver more than ever before. This discussion will examine how consultants, contractors and manufacturers are approaching durability, moisture management and long-term asset planning. From repair versus replacement decisions to quality control in the field, we'll unpack the factors shaping smarter roofing strategies. Join us live from IIBEC as we explore what true performance means for the future of roofing.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with attorney and industry advocate Trent Cotney to discuss the major economic, legal and workforce issues shaping the roofing industry in 2026. From global events affecting fuel and material costs to tariff uncertainty and immigration enforcement, they explore what contractors should be watching right now. Trent shares practical guidance on strengthening contracts, preparing for compliance audits and improving operational efficiency through technology and AI. The conversation also highlights the importance of advocacy and industry involvement as contractors navigate regulatory challenges and workforce realities shaping the future of construction.
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In this Coffee Conversations®, Heidi J. Ellsworth is joined by industry leaders to discuss one of the most pressing issues facing roofing and construction companies today: how to successfully onboard, train and retain top talent. As labor shortages continue and workforce expectations shift, companies can no longer afford to treat onboarding as a checklist or training as a one-time event. This discussion explores what a strong first 90-days should look like, how mentorship and leadership shape long-term retention and what metrics truly measure success. From building career pathways to adapting to generational change, this conversation delivers strategic insight for contractors and industry professionals committed to building teams that stay, grow and lead.
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In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, executive vice president and partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. As homeowner behavior evolves and AI reshapes search, contractors must adopt a full digital marketing strategy that integrates SEO, paid media, answer engine optimization, structured content and powerful data sources like Eagleview imagery. Tools such as online estimators are not standalone solutions but strategic components within a broader marketing ecosystem designed to increase visibility, improve lead quality and drive measurable growth.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Fred Castonguay and Shyam Prabhakar of Reworked.AI to unpack the growing role of data in roof rejuvenation. Fred and Shyam tackle the misconception that rejuvenation competes with roof replacement and explain how smart contractors position it as part of a broader roofing strategy. The conversation explores how Reworked.AI analyzes property data to determine whether a roof is a true candidate for rejuvenation or replacement, how better data improves close rates and how homeowner education drives confidence. They also share how filtering out uninterested prospects helps contractors focus on the right opportunities and grow profitably. Tune in to hear why good data is the name of the game in rejuvenation.
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Ashley and Josh Moss of MRS Roof Pros to talk about their journey into roofing and the vision behind their design-focused approach to exterior work. Based in South Carolina, MRS Roof Pros has built a reputation for treating the roof as both protection and an essential design element that can elevate the entire look of a home. Ashley and Josh share how the company began with Ashley growing up in the roofing industry to building a business rooted in craftsmanship, clear communication and a strong customer experience. They discuss lessons learned along the way and offer insight for others looking to build a roofing career or business with purpose and personality.
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In this May 2026 Roofer of the Month podcast, host Alex Tolle talks with Michael Black and Aaron Vento of Sutter Roofing about what it takes to lead a large commercial roofing company with consistency, accountability and a long-term mindset. The conversation explores how Sutter Roofing approaches safety, workforce development and operational excellence while maintaining strong customer relationships across complex projects. Michael and Aaron also share insights on leadership growth, industry challenges and what continues to drive their team forward in a competitive market.
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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes John Kenney, CEO of Cotney Consulting Group, to talk about how online training is transforming the roofing industry. With decades of experience in estimating and project management, John shares how Cotney's structured programs help contractors develop stronger estimators, project managers and superintendents. From foundational free courses to advanced certification tracks, listeners will hear how these programs provide contractors with scalable training that delivers real results. Tune in to learn how investing in workforce education can improve job performance, strengthen leadership and set companies apart in a competitive market.
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