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Heidi J. Ellsworth meets up with Rich Slomko, Cool Roof Rating Council (CRRC) board chair and Jeffrey Steuben, CRRC executive director, to talk about their 2023 Annual Meeting on June 14, 2023 at The Cosmopolitan in Las Vegas, Nevada where they will be celebrating their 25th anniversary! The conversation centers around their 25 years of progressive thought leadership including cool surface research, programs and other projects. Information about the annual meeting guest presenters from Purdue University, Mule Hide Products, and the Natural Resources Defense Council will be shared along with great information for what to expect. The event is for CRRC members and non-members who want to obtain timely, accurate and valuable information that is relevant to reflective building materials. 

The first service that the family founders of RGS Exteriors offered Wasatch Front homeowners was weatherstripping and caulking services. This quickly grew into a rain gutter business, which remains one of our most popular services to this day. As the company was passed from father to son and then again, guttering was their staple product. But, as the next generation to take on the family business got older, success led to college educations which led to the exploration of new possibilities. The fourth generation of the family, fueled by their college-level understanding of the business world, decided it was time to offer more services to the homeowners who have supported them all these years. But they weren’t reckless in these efforts – far from it. Each new product line on offer first went through a rigorous period of experimentation and research until they determined the best manufacturer to work with and the best procedures for its installation. We allowed our reps to sell the new product only after that process was complete. And that process continues today as RGS Exteriors searches for the best partners and policies to bring new products to the homeowners of the Wasatch Front. Listen to this latest installment of Stories From the Roof to learn more about Tim Brown and RGS Exteriors and Utah Gutter!

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Heidi J. Ellsworth meets up with innovation leaders from Roofle, president Travis Harvego and chief marketing officer & product owner Matthew McDaniel, to talk about the future of the roofing sales experience.  The Roofle technology has taken the buying experience online allowing contractors to potentially complete full sales of roofing projects on their website or at the very minimum qualify buyers early on in the process online, shortening the sales process.  They talk about how roofing companies are adopting this new technology that is changing the way owners buy their roofs and why contractors need to be very aware of this fundamental shift. 

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Heidi J. Ellsworth sits down with John Kenney of Cotney Consulting and Eugene Zukowski of Jobba to talk about estimating software and the roofing industry. John has been estimating for over 40 years and currently teaches and certifies roofing estimators across the country. They will talk about the key functions of roofing estimating and how technology is changing the estimating game. Do not miss this educational and informational RLW! 

This month's topic: How should contractors be growing a strong inclusive culture including training in Spanish?

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In this special RLW, Heidi J. Ellsworth talks to Troy Winskowicz, Chief Product Officer for Leap about the recent merger of Leap and JobProgress into one company Leap, Inc. They also talk about the new application of Sales Pro, a Leap product that integrates with industry software for strong tech stacks and sales expertise. Don’t miss this special webinar that will answer all your questions about what is happening with this leading roofing software.

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Heidi J. Ellsworth meets up with Corynn Sheridan of DuPont Tedlar and Kyle Nurminen of Total Roofing Systems to talk about the outstanding performance of metal roofing featuring Tedlar film.  Kyle shares the success of a recent project utilizing Metal Alliance Tedlar Film roofing.  With no coastal restrictions on a 45-year finish warranty and 25-year substrate color match warranty, the metal roof installed also offered mildew resistant dynamic metals.  The Dynamic Metals Class 1500 1.5” mechanical standing seam roof had full wall flashing replacement and custom crickets with flat stock panels and performance for wind speeds up to 246 mph.  This Roofing Road Trip will profile an amazing project with the highest performing products.   

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Heidi J. Ellsworth road trips east to visit with Pam Torrey, Director of Marketing for Ingage, about aligning sales and lead flow.  It is all about understanding the lead flow and how marketing and sales alignment can increase lead conversion in this Roofing Road Trip.  Ingage works with a lot of customers and partners who are all talking about this important marketing strategy.  Pam sheds light on what Ingage is seeing around lead conversion success along with why it is so important that sales and marketing work together with the right technology.  

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Description – Heidi J. Ellsworth sits down with WTI roofing technician apprentice Caden Aquino to talk about a career in roofing and how it is working for this your Gen Z.  The industry needs to know what is attracting the next generation and how once you have them, you can retain them.  It is more important than ever to take the time to listen to the next generation.  Here is that opportunity. 

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Join Heidi J. Ellsworth and James Ellsworth as they sit down with Deborah Mazol from the National Roofing Contractors Association, Charles Antis and Jesus Zermeno to talk about Roofing Day 2023.  This panel of Roofing Day alumni visit with Deb about the importance of everyone participating.  They talk about the upcoming Roofing Day in Washington, D.C. on April 18-19, 2023 discussing top issues including workforce development, immigration and tax reform.  Don’t miss this critical Coffee Conversation sponsored by ABC Supply where you too can be a part of one of the best days of the year for the roofing industry.  

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