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Heidi J. Ellsworth visits with long-time industry experts Randy Knox and Robert Ricci of Palisade.  A well-known brand with a new look, Palisade is making moves in the industry with products that are protecting homeowners from the ground to the roof.  Randy and Robert will talk about trends they are seeing in the residential building envelope market and how contractors can work with homeowners to provide strong exterior solutions. 

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You asked and we provided the third installment of Gen Z taking over Coffee Conversations! On February 23, 2023 Coffee Conversations is being taken over by the youth with guest host, Megan Ellsworth. In this special episode of Coffee Conversations Gen Z members of the roofing industry will discuss how to attract new generations into the trade, the boom of social media, if Facebook is dead and the continued importance of DEI initiatives. You won't want to miss this exciting Coffee Conversations!

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February's Topic: How should contractors be working with distribution for success?

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This month's question: What do roofing companies need to do to be sure they are more than profitable?

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Heidi J. Ellsworth meets with USG experts, Dr. “Vas” Srinivas Veeramasuneni, CTO of USG Corporation, and Derrick Hutchinson, Director of Sales, USG Roofing, to discuss USG’s commitment to making contractor’s lives easier. USG’s history of innovation has been instrumental in how they have been able to help contractors through the recent supply chain issues. The well-known high-performing Securock® Brand Roof Board portfolio continues to provide reliable performance and products that are easy to work with, while the USG service model is making roofing contractor’s businesses operate more smoothly and profitably.   

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Heidi J. Ellsworth visits with Sherri Miles of Miles Roofing Inc. about her ongoing work with Career and Technical Education (CTE) programs.  As a National Roofing Contractors Association (NRCA) board member, Sherri has been working on CTE initiatives for years.  Active with her state association, Virginia Association of Roofing Professionals (VARP) she is working with local vocational schools to build a state-level Skills USA team that will participate for the first time on the national level in 2023.  Learn how you can establish relations with vocational schools in your area to build your future workforce. 

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Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz.  Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA).  He has insights to the roof coatings industry, spray foam industry and roofing economic outlook overall.  He will share information about the upcoming Spray Foam show and how foam and coatings are making a huge difference in combatting the material shortage while also providing a long-term sustainable solution.  Listeners will have a chance to win free training modules for the RCMA roofing coating educational courses. 

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Join Coffee Conversations, sponsored by Johns Manville, for an empowering look at Black History Month and roofing. Megan Keyes of Johns Manville, Erica Jackson, owner of CYE Enterprises Inc. and Gregory Malcom from Iron Shore Contracting talk about the current state of diversity and inclusion when it comes to Black roofing professionals and how companies can embrace a work environment of diversity and inclusion. Learn how to grow your business with recruitment that welcomes diverse cultures, celebrates the history of all people working in roofing and how the future can be stronger together.

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Heidi J. Ellsworth road trips south to Arizona to visit with Jennifer George executive director of ARCA.  Arizona has an incredible group of roofing contractors who established ARCA in 1969.  It is a dynamic and well-respected subcontractor trade association with over 250 members throughout the state.  Jennifer leads the association helping to continually work to build consumer confidence, foster constructive and progressive legislation and promote confidence and fellowship for all involved.  She shares top issues in Arizona and what is coming in 2023. 

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If you’re planning on hiring a Washington Home Service Contractor, you know that it is a significant investment. You probably also know that contractors are not all the same. That’s why we have created our homeowner consumer guides. There’s a lot of information that may surprise you that impacts the quality of the type roof you purchase, how you maintain your homes value, the pest control you utilize and how much you pay for different home repair services. With our “Consumer’s Insiders Guides you’ll quickly discover why this site is the #1 place for learning how to best select a home service contractor, and how to get the best return on your repair and maintenance investment.

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