In this episode, Dmitry talks to John Senac, The Roof Pro.

00:00 – Intro
00:32 – Coming Up
01:02 – Presentation
01:57 – TikTok and Roofing
03:42 – What Most Roofers Miss
04:40 – Social Media vs. Websites
06:16 – Skills vs. Systems
08:30 – Identifying red flags in performance data
09:47 – Sales training vs. operations training
10:20 – Understanding the homeowner’s life cycle
11:36 – The four types of people in every company
12:37 – Checking if your process is broken
13:53 - Adjusters on Site
16:32 - What Happens Next?
18:41 - Creativity = What Works for You
20:36 - Public adjusters take 25%, lawyers 10%
22:33 - Lawyers & PAs say “not worth it”
24:34 - Now $40K jobs are common
27:00 – How inflation eats your savings
28:45 – Slower markets: Florida & Atlanta struggle
31:30 – The “data game” behind insurance pricing
34:52 — Example: 20 homeowners, 4 bad claims
35:13 — Lack of training & bad commission splits
37:39 — Story of a roofer faking hail damage
38:01 — “I just marked holes” confession
43:59 – Teen daughter working in customer service
44:35 – The importance of communication skills
46:30 – Young contractor from Utah
48:43 – Biggest roofing mistake story
55:40 – Accounting and customer management
56:30 – Traits of successful vs. unsuccessful owners
57:39 – Example: Jack Hanks says no to $2,500 deal
01:00:11 – Social media question for Paul
01:03:19 – Don’t aim for perfection — just post it
01:03:42 – “Stuff breaks, you break — keep going”
01:04:35 – Saying “sodium chloride” instead of “calcium chloride” 
01:05:57 – Recording multiple podcasts in a day
01:06:10 – Building community through collaboration
01:06:32 – Sponsor and Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/