So you are a "smaller" team in a big market, and it feels like all the sponsorship dollars are being gobbled by the big teams.

How can you stand out to grab some of those sales?

We dive in on how your team can master the market and differentiate your offerings to grow your sponsorship revenue.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.