Many times in sponsorship, we need buy-in from other departments to execute the packages we sell. Whether it's the social media team, facilities, or even game ops...we need them to help and authorize the items we sell.

So how can we get them on board with what our sponsors want and need?

In this episode,  we dive into some ways you can get that internal buy-in before you close your additional sponsorship assets.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.