$7M dollars for 30 seconds. There is only one place in the world brands will pay that much. Yep, it's the Super Bowl.

But what makes a good Super Bowl ad? What can we learn from it in the sponsorship world?

On this episode of The Inches, we dive into this year's Super Bowl Commercials and which ones we thought were worth the big spend.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.