FTAdviser In Focus has been looking at all aspects of vulnerability, and one of the biggest ways in which vulnerability has been made manifest is in the rise of scam activity during the Covid-19 pandemic.

Across social media, rogue lead generation adverts have popped up, often making outlandish claims about premiums. Meanwhile, calls from outright scammers – as well as lead generators – have targeted people in their homes, claiming to be getting them a better deal on their life insurance. 

What does this mean for trust in the insurance industry? And how can insurance providers, advisers and all those working in the healthcare protection industry help root out the rogues. 

Joining Simoney Kyriakou, senior editor of FTAdviser, to discuss these things and more on the latest In Focus podcast is Steve Casey, marketing director of Square Health; Alain Desemir, founder of Contact State; and Kathryn Knowles, managing director of Cura Financial Services

The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments, pensions, regulation and other key issues.

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