Robyn O'Brien is an author, former food industry analyst, TEDx speaker and mother of four. She is also founder of the AllergyKids Foundation, an organization that aims to make clean and safe food affordable to all children.
Robyn's interest in ensuring good food for all children really began when her youngest child had an allergic reaction. In the aftermath of this reaction, Robyn started digging deep into research about children's health and the food they eat, and she unearthed some startling things. "This generation of kids has earned the title of 'Generation Rx', because 1 in 3 now has autism, allergies, ADHD or asthma," she says. "The health of our families is buckling. And the best thing we can do-the most important healthcare decision that anyone can make-is what you choose to put on the end of your fork."
Robyn knows the challenges in our current food system well, from a lack of sustainability, to aging farmer populations, to chemical toxicity on farms. She also sees organic food as a big part of the solution. "The reason organic is not a fad and it is not a trend, is because cancer is not a fad, autism is not a trend. Food allergies are not fads and consumers need to know where their food is coming from-and how it is made. Once they learn that, they choose organic," she says. "It is such a fundamental human right to be able to feed your family and the people that you love products that will not cause harm."