In episode twenty eight of the Glow Journal podcast, host Gemma Watts sits down with Rose-Marie Swift, founder of RMS Beauty. 

Rose-Marie Swift fell into beauty. Once the front woman of a punk band, her start in beauty came as she did the makeup for strippers at a club in Vancouver. Her skills got better and better, she began getting booked for bigger and better jobs and, almost without realising it, the 90s saw Rose-Marie become one of the most in demand makeup artists on the planet. Rose-Marie’s signature was “natural beauty,” in every sense- stripped back, glowing skin that still looked like skin, using clean, natural products. 

Rose-Marie pioneered the natural beauty movement, and is widely credited with delivering that movement to the mainstream upon launching RMS Beauty in 2008. Her cult Living Luminizer has become one of the most popular highlighters on the planet, with her brand filling a gap for a natural beauty brand that didn’t feel typically “natural”- a brand that can not just sit beside luxury products, but in many cases out-perform them. 

In this conversation Rose-Marie Swift shares details of the health scare that lead her to natural beauty, her fears surrounding Instagram and the next generation of makeup artists, and the parallels between the beauty industry and the cocaine industry. 

You can read this interview now at: glowjournal.com/interview-rms-beauty-rose-marie-swift

Follow RMS on Instagram @rmsbeauty

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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