RossSquared

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Amanda’s a total tech freak, and Cate’s a total technophobe, so inside this episode we’re sharing our 4 must-use digital tools that we love to use every single day. Plus there’s a couple of little extras thrown in for free

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Ready to create your online course and generate some passive income for your business? You better listen to this first…

Because as a serial course creator, Amanda knows how to put together a totally awesome online course that’ll turn your customers in to lifelong raving fans – and she also knows a thing or two about the most common mistakes entrepreneurs are making every single day when trying tap into the Billion-Dollar online learning market.

The truth is, while every entrepreneur and their sister has a course out, not everyone’s making good ones. And if you’re course isn’t planned, created and structured in a way that delivers RESULTS, it’s very likely it won’t be the success story you’d hoped for (and that’s not great for your reputation either).

Luckily in this episode Amanda’s going to be clearing up exactly what you need to do to make sure your course idea ticks ALL the boxes and how to build it out for maximum results.

Hit play now to discover:

* How to work out if an online course is REALLY your best investment in time right now

* The simple formula you need to run before you start creating a single module

* How to come up with your amazing course idea

* Why giving them you’re all is just gonna put them off

* The secret to generating tons of success stories (that’ll be rocket-fuel for your marketing)

Resources:

https://h5p.org/ 

ps. Erm did we mention that RossSquared now has its very own course? This is for you if you’ve ever wanted to build your own high-converting and gorgeous landing pages on WordPress, because inside The Ultimate Opt-in Funnel Course we show you EXACTLY how to design and write your very own Opt-in Funnel with low-dollar Upsell. Check out all the juicy details here.

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WordPress, Clickfunnels, Teachable, Kajabi… Oh my! When you’re starting a membership or creating a course the choices on where to host it can seem a little bit overwhelming.

All the big guns seem to be on Kajabi right? So maybe you should be there because it’s super pretty and super customisable… but Oh. My. Word that price is a bit punchy… So then there’s the free ones like Teachable, but you can never quite get it to do what you want it to do. So what about WordPress… surely hosting your own membership on your website sounds a bit pricey…or is it?

Yep, when it comes to finding the perfect platform to host your course or membership it is a minefield out there. Luckily, whether you’re just testing the water and want a low cost, low effort solution, or you’re all in and ready to go big or go home, listen in to this episode for the 411 on which membership option really fits your budget, your brand and your schedule.

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Oh, and make sure you listen to the VERY end because we have some BIG news inside this episode.

Ok, I’ll just tell you quick – we just launched our own (not so little) course at a totally no-brainer price. If you’ve ever wanted to build your very own opt-in funnel with a low cost offer on your thank you page on WordPress, well, Ta-Daaaaa that’s exactly what this course does. You can check out the details here.

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As entrepreneurs we’re constantly learning and a huge part of both our personal development habits is reading and listening to books; and between us we read (and re-read) a LOT.

In this episode, we’re talking about a few of our perennial favourites when it comes to business, marketing, branding and personal growth which have affected the way we see our brands and do business, including:

Selling the Invisible, Harry Beckwith (Amanda)

The Copywriter’s Handbook, Robert W. Bly (Cate)

The Subtle Art of Not Giving a F****, Mark Manson (Amanda)

You’re a Badass, Jen Sincero (Cate)

Get Rich Lucky Bitch, Denise Duffield Thomas (Amanda)

Fascinate by Sally Hogshead (Cate)

Press Play to discover why we chose them and why you need these books on your bookshelf or in your audio library.

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It’s a busy old space out there online, and with so many businesses jostling for attention, it’s easy for your carefully crafted content to get completely missed.

So how CAN you get your ideal customer’s attention – and keep it? Well, by tapping into the one source of inspiration that only you have – your experience and your stories.

Because when you tie a piece of content to something that is happening or has happened in your life, that’s when you start showing up as a brand with real people behind it. A brand with thoughts, ideas, values and opinions, and that’s when your audience starts to pay attention.

But how do you actually do it?  Dive on into the episode to discover 4 simple ways to start framing your content with a story.

 

 

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Facebook, Instagram, LinkedIn, Twitter, Pinterest…. as a small online business it’s hard to imagine what our brands would look like without these social media platforms helping us to connect with and sell to our ideal customers and clients every single day. But if you dug a little deeper in to how they actually operate behind the scenes, is your favourite platform really the place you want to be building your brand?

Integrity online is something that we care a lot about at RossSquared, and it’s something that Amanda completely informs Amanda’s currently social media strategy.  So in this episode she walks Cate through the 5 main social media giants; points out which ones are the most transparent and ethical in their values and approach,  and which ones are looking more than a little shady…

Hit play to find out:

* Which 2 often overlooked social media platforms can you really feel good about showing up on

* Which platform is making up for a bit of a wobble, but it’s perhaps too little too late

* Why it’s acceptable for social media platforms to set boundaries around what is and isn’t ok (and why they should)

* And which social media giant you should be treating with extreme caution

* How to move platforms without losing business

BLACK LIVES MATTER RESOURCES

www.afrobiz.ca

https://www.instagram.com/rachrodgersesq/

Jocelyn Kopac Stand in your Bias resources

Jocelyn J Kopac on Anti Racism talk on Uncaged Lifers

Books

Me and My White Supremacy Layla F Saad

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Now we’re absolutely not saying you can’t have a successful business without a website, but if you’re on the fence and thinking that maybe it’s not important right now, back up and listen to this episode. It’s SO important right now…

And ok, you could say Amanda is fairly bias on this one, but the first thing Cate did when she decided to start her own business was get her own domain and website. Before she’d even made a penny. Before she even knew what her business would be.Because she knew it mattered. And now, it matters more than EVER.

Hit play to find out why….

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You can be anything you want to be online – except like everybody else.

So if you want a business that’s going to be remembered and stand out from the crowd you’ve got to do things differently to everybody else.  But it’s hard right? Working out how to be different in such a crowded market can feel like a massive mountain to climb.

Here’s the good news: you already have one big fat differentiating factor in your back pocket: BEING YOU; your worldview, your stories, your experience and your perspective are all things your competitors cannot clone. But there are also some other really tangible ways you can grow a standout brand to magnetise your dream clients to you. Hit play to find out how.

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“If I’m asked to do another target avatar exercise I think I’m going to scream!”

We hear you, sister.

And while avatars have their place (particularly when you’re getting down and dirty with your marketing copy), drawing stick men of your dream customer and knowing she’s called Kathy and lives Milton Keynes with her cat, does NOT a bunch of dream clients make. So if you’ve ever had a client who ghosts you, makes you feel small, is always trying to discount you, or keeps forgetting to pay your bills (or fill in the blank with your own brand of pain in the butt client behaviour), you need this episode – NOW!

 

 

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WARNING: This wasn’t meant to be a conversation we were having in public…. and Amanda swears. Fairly often (no beeps).

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And if you listen to this episode without reading the show notes first you might be a bit like, WTF?

But while all our episodes are unscripted, this is the most unscripted of the unscripted. Because this episode is really just a couple of business buds catching up over Zoom during a global pandemic, before we got down to the business of batching our next few scheduled episodes…

But as we chatted about the big changes each of us are making inside our respective businesses to pivot and future proof our brands and incomes, we suddenly realised that there was a whole lot of behind-the-scenes value there we could be sharing with you.

So rather than trying to remember what on earth we’d just talked about and how we can fit it all into one episode, we decided to just package it all up for you, raw and real.

So if you’ve ever wondered what we talk about in between episodes, what’s really happening inside our businesses and our brains, press play to hear a bit more about:

* What we’re working on (and why we’re both changing our business models)

* Audience building when you’ve been a 1:1 and referral based business

* Hiring staff and growing the teams (and why Amanda just can’t keep a VA)

* Managing social media visibility overwhelm

* Repurposing content

* Brand vision

* Future-proofing your business and why you REALLY need to know why you’re doing all this

See you there!

x

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