RossSquared

“The most powerful person in the world is the storyteller,” so said Steve Jobs, one of the most powerful entrepreneurs of his time. And there’s no doubt that in this noisy online world, your voice and your message is easy to get lost in the babble.

So how do you stand out from your competitors, get your message heard and be remembered? Well, the quickest way to rise above it all and stay front of mind, is to hook your ideal client with a story; the stickier the better.

In this episode we talk about:

What exactly is a sticky story and why do you need one?

The questions you can ask to uncover yours

Getting to the heart of your why

How to tell it!

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“The most powerful person in the world is the storyteller,” so said Steve Jobs, one of the most powerful entrepreneurs of his time. And there’s no doubt that in this noisy online world, your voice and your message is easy to get lost in the babble.

So how do you stand out from your competitors, get your message heard and be remembered? Well, the quickest way to rise above it all and stay front of mind, is to hook your ideal client with a story; the stickier the better.

In this episode we talk about:

What exactly is a sticky story and why do you need one?

The questions you can ask to uncover yours

Getting to the heart of your why

How to tell it!

Note: Amanda wrote this description, apologies ahead of time…

Have you ever had someone question your pricing? Be surprised by your invoice? Said no to your offer?

Well guess what stellar listeners?! in this episode Cate and Amanda go deep into how to manage those awkward money conversations. You don’t want to miss this one!

You’ll hear about:

– Knowing your worth

– Stories we tell ourselves

– How to NOT make it hard for them to buy

– Managing “hagglers”

– How to be realistic about your pricing

– How to adjust pricing without sacrificing your standards

If you love this episode (why wouldn’t you?), then leave us a review – it’s the best way for others to find us and we’d massively appreciate you taking the time to support us like that! Yaaas!

Don’t worry, Cate will be back next week with the descriptions.

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Note: Amanda wrote this description, apologies ahead of time…

Have you ever had someone question your pricing? Be surprised by your invoice? Said no to your offer?

Well guess what stellar listeners?! in this episode Cate and Amanda go deep into how to manage those awkward money conversations. You don’t want to miss this one!

You’ll hear about:

– Knowing your worth

– Stories we tell ourselves

– How to NOT make it hard for them to buy

– Managing “hagglers”

– How to be realistic about your pricing

– How to adjust pricing without sacrificing your standards

If you love this episode (why wouldn’t you?), then leave us a review – it’s the best way for others to find us and we’d massively appreciate you taking the time to support us like that! Yaaas!

Don’t worry, Cate will be back next week with the descriptions.

What’s (almost) more important than getting paid? Getting a testimonial. Because social proof is the thing that helps build trust and grow your business. So if you’re guilty of having a bunch of happy customers but virtually no first person evidence to prove it, this episode is going to help you sort that little problem out.

Press play if you not only want to find out how to get your customers to actually GIVE you a testimonial, but also how to make it it an AWESOME one.

Plus:

– How to coach the testimonial (so they say all the right things)

– The only time its okay to offer something in exchange for a review

– The questions you *really * need to be asking your customers

– The best techniques for effortlessly generating tons of social proof

– Steal Amanda’s EXACT email for getting testimonials

As always, if you enjoy this episode please scroll down to the bottom and leave us a review and or a star rating. Your love helps us keep this thing going

What’s (almost) more important than getting paid? Getting a testimonial. Because social proof is the thing that helps build trust and grow your business. So if you’re guilty of having a bunch of happy customers but virtually no first person evidence to prove it, this episode is going to help you sort that little problem out.

Press play if you not only want to find out how to get your customers to actually GIVE you a testimonial, but also how to make it it an AWESOME one.

Plus:

– How to coach the testimonial (so they say all the right things)

– The only time its okay to offer something in exchange for a review

– The questions you *really * need to be asking your customers

– The best techniques for effortlessly generating tons of social proof

– Steal Amanda’s EXACT email for getting testimonials

As always, if you enjoy this episode please scroll down to the bottom and leave us a review and or a star rating. Your love helps us keep this thing going

Building your brand on borrowed ground (AKA social media) is a risky business, which is why growing your email list should be high priority for any savvy business owner. But how do you actually get those prized emails on to your list in the first place I hear you ask? Well, with irresistible, high value lead magnets baby, that’s how.

Because there’s soooo much more to an opt-in than a checklist.

In this episode you’ll not only get a ton of lead magnet ideas to inspire you, from the classic tried and tested to the new and improved formats. But you’ll also discover:

– How to choose an opt-in format that plays to your strengths & that your ideal clients will LOVE

– How to hook them with the content so they stick around for more

– The biggest opt-in mistakes we see all. the. time (and how to avoid them)

– How to get your lead magnet out there – so people ACTUALLY sign up!

References:

5-Day LinkedIn Sprint Challenge with Helen Pritchard; www. helenpritchardonline.com

Jeff Walker The Product Launch Formula; www.jeffwalker.com

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Building your brand on borrowed ground (AKA social media) is a risky business, which is why growing your email list should be high priority for any savvy business owner. But how do you actually get those prized emails on to your list in the first place I hear you ask? Well, with irresistible, high value lead magnets baby, that’s how.

Because there’s soooo much more to an opt-in than a checklist.

In this episode you’ll not only get a ton of lead magnet ideas to inspire you, from the classic tried and tested to the new and improved formats. But you’ll also discover:

– How to choose an opt-in format that plays to your strengths & that your ideal clients will LOVE

– How to hook them with the content so they stick around for more

– The biggest opt-in mistakes we see all. the. time (and how to avoid them)

– How to get your lead magnet out there – so people ACTUALLY sign up!

References:

5-Day LinkedIn Sprint Challenge with Helen Pritchard; www. helenpritchardonline.com

Jeff Walker The Product Launch Formula; www.jeffwalker.com

You can’t build a successful brand without making a few mistakes along the way, which is why in this value-packed episode Cate and Amanda swap notes on the 3 biggest mistakes they’ve each made when starting and growing their own businesses.

Find out what one thing they both wished they’d done sooner, plus the simple approach they now both use to keep things moving towards their goals.

You’ll also learn:

-The rookie belief that could be costing you time and money

-The biggest resource you already have (but aren’t actually using)

-The best strategies to beat procrastinating and get it done.

Plus get a sneak peak behind the scenes at Cate and Amanda’s next big plans for 2020.

Mentions & References

The Prosperous Coach, Rich Litvin

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width: 100% !important;

}

You can’t build a successful brand without making a few mistakes along the way, which is why in this value-packed episode Cate and Amanda swap notes on the 3 biggest mistakes they’ve each made when starting and growing their own businesses.

Find out what one thing they both wished they’d done sooner, plus the simple approach they now both use to keep things moving towards their goals.

You’ll also learn:

-The rookie belief that could be costing you time and money

-The biggest resource you already have (but aren’t actually using)

-The best strategies to beat procrastinating and get it done.

Plus get a sneak peak behind the scenes at Cate and Amanda’s next big plans for 2020.

Mentions & References

The Prosperous Coach, Rich Litvin