RossSquared
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RossSquared episodes

  • #3: Content with Goals
    This is the one all about how to create content that actually moves the needle in your business and gets you closer to your business goals.
    In this episode you’ll learn:

    * What are content goals and what should yours be?
    * How to create pain-free content, even when you hate writing
    * Making your copy sound more like you (and less like the talking clock)
    * Choosing the most impactful format for your content
    * And the power of video!





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    25 min
  • #3: Content with Goals
    This is the one all about how to create content that actually moves the needle in your business and gets you closer to your business goals.
    In this episode you’ll learn:

    * What are content goals and what should yours be?
    * How to create pain-free content, even when you hate writing
    * Making your copy sound more like you (and less like the talking clock)
    * Choosing the most impactful format for your content
    * And the power of video!

    25 min
  • #2: The BIGGEST Mistakes to avoid on your Home Page
    Woohoo! There’s a cool new potential client checking out your website! (Champagne pops, cue the happy dance…)
    Oh wait…sorry they’ve gone.
    From the moment your website opens up on your ideal client’s screen, you’ve only got 3 SECONDS to hook them, you see. And that’s not a lot of time…. We’re talking, 1 elephant, 2 elephant, 3 elephant…
    In this episode you’ll find out:

    * Exactly how to grab their attention in 3 seconds or less (and keep them scrolling)
    * What should go on your home page (and what absolutely shouldn’t)
    * How to use (and how not to use) pop-ups
    * Why your buttons are ALL wrong
    * How to choose your best home page image

    Web references:
    Paletton.com




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    24 min
  • #2: The BIGGEST Mistakes to avoid on your Home Page
    Woohoo! There’s a cool new potential client checking out your website! (Champagne pops, cue the happy dance…)
    Oh wait…sorry they’ve gone.
    From the moment your website opens up on your ideal client’s screen, you’ve only got 3 SECONDS to hook them, you see. And that’s not a lot of time…. We’re talking, 1 elephant, 2 elephant, 3 elephant…
    In this episode you’ll find out:

    * Exactly how to grab their attention in 3 seconds or less (and keep them scrolling)
    * What should go on your home page (and what absolutely shouldn’t)
    * How to use (and how not to use) pop-ups
    * Why your buttons are ALL wrong
    * How to choose your best home page image

    Web references:
    Paletton.com
    24 min
  • #1: Welcome to the RossSquared Podcast
    Meet Amanda & Cate!
    It’s the first ever episode of the RossSquared podcast (Whoop, whoop!)
    So this is the one where we roll out the welcome mat, crack open your favourite kind of bubbly, and tell you EXACTLY what RossSquared is really all about.
    Here’s the Cliff’s Notes version:
    We’re a couple friends from either side of the pond (Amanda is near Toronto, Cate from London, UK), who are also experts in helping purpose-driven female leaders get seen, heard and remembered. How do it? Well, one of us does it through fantastical web design & visual branding, and the other through fearless content and magnetic messaging.
    And basically, that’s what we’re going to be chatting about on the show.
    In this episode you’ll also find out:

    * Who we are (what we used to do before all this) and why the hell you should be listening to us anyways
    * How we met and whether we’re in fact related
    * Some of the juicy topics we’ve got coming up over the next few episodes

    Be there or be squared…! (too cheesy? Nah, we like cheesy).




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    13 min
  • #1: Welcome to the RossSquared Podcast
    Meet Amanda & Cate!
    It’s the first ever episode of the RossSquared podcast (Whoop, whoop!)
    So this is the one where we roll out the welcome mat, crack open your favourite kind of bubbly, and tell you EXACTLY what RossSquared is really all about.
    Here’s the Cliff’s Notes version:
    We’re a couple friends from either side of the pond (Amanda is near Toronto, Cate from London, UK), who are also experts in helping purpose-driven female leaders get seen, heard and remembered. How do it? Well, one of us does it through fantastical web design & visual branding, and the other through fearless content and magnetic messaging.
    And basically, that’s what we’re going to be chatting about on the show.
    In this episode you’ll also find out:

    * Who we are (what we used to do before all this) and why the hell you should be listening to us anyways
    * How we met and whether we’re in fact related
    * Some of the juicy topics we’ve got coming up over the next few episodes

    Be there or be squared…! (too cheesy? Nah, we like cheesy).
    13 min

About RossSquared

From the publisher's feed

The Do This (Don’t Do That) Guide To Branding For Purpose-Driven Female Leaders