RossSquared

You can’t run and you can’t hide… If you want to be known for what you do, grow your brand or just get some more CUSTOMERS, you need to be creating content on the reg. And yet, if like so many entrepreneurs and small business owners, the thought of regular content creation makes you want to lie down in a dark room, chances are this essential part of your business is probably being neglected, resented or entirely ignored.

Well, here’s the thing…

Content creation doesn’t have to be so freaking hard (or confusing or overwhelming or nausea inducing).

In fact, it should be fun. After all, what’s not to love about serving, connecting and building relationships with the very people you can’t wait to work with – for free, every single day?!

In this episode you’re going to learn:

– How to never run out of things to talk about in your content

– Which content *really* moves the needle in your business (and what’s just wasting precious time)

– The 3 content boxes you should be ticking

– The simple way to create original content that doesn’t involve reinventing the wheel

– How repurposing is your friend

and last but not least…

– The no.1 overwhelm buster (AKA batching & scheduling) – and how to do it.

You can thank us later

You can’t run and you can’t hide… If you want to be known for what you do, grow your brand or just get some more CUSTOMERS, you need to be creating content on the reg. And yet, if like so many entrepreneurs and small business owners, the thought of regular content creation makes you want to lie down in a dark room, chances are this essential part of your business is probably being neglected, resented or entirely ignored.

Well, here’s the thing…

Content creation doesn’t have to be so freaking hard (or confusing or overwhelming or nausea inducing).

In fact, it should be fun. After all, what’s not to love about serving, connecting and building relationships with the very people you can’t wait to work with – for free, every single day?!

In this episode you’re going to learn:

– How to never run out of things to talk about in your content

– Which content *really* moves the needle in your business (and what’s just wasting precious time)

– The 3 content boxes you should be ticking

– The simple way to create original content that doesn’t involve reinventing the wheel

– How repurposing is your friend

and last but not least…

– The no.1 overwhelm buster (AKA batching & scheduling) – and how to do it.

You can thank us later

Want to magnetise your ideal customer to you? Then copy is everything. Because when it comes to deepening your connection with your audience, building know, like and trust and getting your message heard, the words you use are the difference between a highly engaged audience and *crickets*.

In this episode you’re going to learn:

– How to make your copy sound more natural (& more like you)

– How to jump inside your Ideal Client’s mind

– Natural SEO (and black hat tricks to STOP RIGHT NOW)

– Why you want some people NOT to like you

– How to develop your own Brand Voice

References:

Story Brand, Donald Miller

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Want to magnetise your ideal customer to you? Then copy is everything. Because when it comes to deepening your connection with your audience, building know, like and trust and getting your message heard, the words you use are the difference between a highly engaged audience and *crickets*.

In this episode you’re going to learn:

– How to make your copy sound more natural (& more like you)

– How to jump inside your Ideal Client’s mind

– Natural SEO (and black hat tricks to STOP RIGHT NOW)

– Why you want some people NOT to like you

– How to develop your own Brand Voice

References:

Story Brand, Donald Miller

Facebook, LinkedIn, Twitter, IG, Pinterest, YouTube…. There’s no end to the platforms you *could* be showing up on to get the word out about your brand… But where are you wasting time, and which are the platforms that are really going to move the needle inside your business….?

In this episode you’ll learn how to figure out which social media platforms will help you shine & get you on the radar of your ideal customers.

Here are some of the things you’re going to learn:

* How many platforms should you *really* be on?

* Facebook groups – who do they work for (& when are they just a soul suck)?

* When working your personal profile is savvy not sleazy

* The platforms with the highest ROI right now

* The forgotten goldmine you haven’t logged into for years

NB: If classic 1980s/ 90s films don’t float your boat, just fast forward to about 5 minutes because that’s when we really get stuck into the good stuff

Facebook, LinkedIn, Twitter, IG, Pinterest, YouTube…. There’s no end to the platforms you *could* be showing up on to get the word out about your brand… But where are you wasting time, and which are the platforms that are really going to move the needle inside your business….?

In this episode you’ll learn how to figure out which social media platforms will help you shine & get you on the radar of your ideal customers.

Here are some of the things you’re going to learn:

* How many platforms should you *really* be on?

* Facebook groups – who do they work for (& when are they just a soul suck)?

* When working your personal profile is savvy not sleazy

* The platforms with the highest ROI right now

* The forgotten goldmine you haven’t logged into for years

NB: If classic 1980s/ 90s films don’t float your boat, just fast forward to about 5 minutes because that’s when we really get stuck into the good stuff

(Because that’s how long you’ve got to get them hooked, before they scroll on by… )

In a world of diminishing attention spans, digital overwhelm and a crowded online space, how do you get that soulmate customer to take a chance on you? Well, you’ve got to make an awesome first impression and you’ve got to make it fast.

In this episode we’re talking about:

* High impact visuals (and the ones you think are good but are actually totally annoying)

* How to write a headline that’s going to stop ‘em in their tracks

* The 2 most powerful words in copywriting

Plus Amanda shares her morning routine in detail in case you want to replicate it (Cate shares hers too, but that’s less appealing).

Websites we mention:

SEO Presser – Blog Title Generator

Neil Patel – Uber Suggest

Advanced Marketing Institute – Headline Analyzer

.fb-background-color {

background: !important;

}

.fb_iframe_widget_fluid_desktop iframe {

width: 100% !important;

}

(Because that’s how long you’ve got to get them hooked, before they scroll on by… )

In a world of diminishing attention spans, digital overwhelm and a crowded online space, how do you get that soulmate customer to take a chance on you? Well, you’ve got to make an awesome first impression and you’ve got to make it fast.

In this episode we’re talking about:

* High impact visuals (and the ones you think are good but are actually totally annoying)

* How to write a headline that’s going to stop ‘em in their tracks

* The 2 most powerful words in copywriting

Plus Amanda shares her morning routine in detail in case you want to replicate it (Cate shares hers too, but that’s less appealing).

Websites we mention:

SEO Presser – Blog Title Generator

Neil Patel – Uber Suggest

Advanced Marketing Institute – Headline Analyzer

When you offer a product or service that’s not unlike someone else’s, for a similar price and a similar outcome, what makes them choose you over the guys? You. Which is why your branding needs to make you stand out from the crowd, not blend in, and it’s got to show you’re different.

In this episode we’re talking about:

* How to tell if you’re ready for a rebrand (even if your business hasn’t really changed)

* How to put your personality across through visual branding

* The branding colours mistake soooo many women entrepreneurs make – and how to choose the right colours for your brand

* The power of reinvention, and how often you need to shake things up

.fb-background-color {

background: !important;

}

.fb_iframe_widget_fluid_desktop iframe {

width: 100% !important;

}

When you offer a product or service that’s not unlike someone else’s, for a similar price and a similar outcome, what makes them choose you over the guys? You. Which is why your branding needs to make you stand out from the crowd, not blend in, and it’s got to show you’re different.

In this episode we’re talking about:

* How to tell if you’re ready for a rebrand (even if your business hasn’t really changed)

* How to put your personality across through visual branding

* The branding colours mistake soooo many women entrepreneurs make – and how to choose the right colours for your brand

* The power of reinvention, and how often you need to shake things up