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RossSquared episodes

  • #18 How to Pivot and Rise with the Tide
    LISTEN NOW:

    Everything has changed. And it’s quite likely you’re looking at a lot of your plans for 2020 and throwing them in the circular filing cabinet (AKA the trash can). But here’s the good news. As entrepreneurs, as owners of our businesses, we’re also keepers of our own destinies and that doesn’t mean you have to give up or freeze.
    It’s time to do the pivot because people are still buying and you still have something to offer that someone wants. It might just be that what you offer, or who you’re offering it to, is slightly different than before.
    Press play to find out:

    * Why your brand voice and niching is more important than ever right now
    * How to work out exactly what people need from you in this ‘new normal’
    * And how to create new opportunities out of change

    CATE’S FACEBOOK GROUP: http://www.facebook.com/groups/thecontentrevolution
    AMANDA’S FACEBOOK GROUP: https://www.facebook.com/groups/bsnaps/




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    36 min
  • #18 How to Pivot and Rise with the Tide
    Everything has changed. And it’s quite likely you’re looking at a lot of your plans for 2020 and throwing them in the circular filing cabinet (AKA the trash can). But here’s the good news. As entrepreneurs, as owners of our businesses, we’re also keepers of our own destinies and that doesn’t mean you have to give up or freeze.
    It’s time to do the pivot because people are still buying and you still have something to offer that someone wants. It might just be that what you offer, or who you’re offering it to, is slightly different than before.
    Press play to find out:

    * Why your brand voice and niching is more important than ever right now
    * How to work out exactly what people need from you in this ‘new normal’
    * And how to create new opportunities out of change

    CATE’S FACEBOOK GROUP: http://www.facebook.com/groups/thecontentrevolution
    AMANDA’S FACEBOOK GROUP: https://www.facebook.com/groups/bsnaps/
    36 min
  • #17 Selfcare for CEOs – How to look after you right now
    LISTEN NOW:

    So, this isn’t the episode we had planned, but this isn’t really the April 2020 we’d planned either. And quite frankly when the world’s gone into lockdown, it felt a bit weird breezing in with our scheduled episode. Yes, COVID-19 is changing everything right now – the way we live, the way we shop, the way we socialise, the way we do business, the way we lead. And let’s face it, however pragmatic you’re feeling right now these are scary, scary times.
    And we’ve both felt it, believe me. But staying out of fear is the best work you can do for yourself and your business right now.
    So we wanted to create some episodes that acknowledged what’s going on, and could hopefully offer a little bit of support, advice, encouragement and solidarity with you. Because we’re going through it too, and if there is even one or two little nuggets of wisdom we can share that will help you see things differently today, well, that’s worth it.
    So in this episode we’re talking about taking care of you, and how and why you should be doing that first and foremost right now – yes before you start panicking about pivots and opportunities… Because as business owners and entrepreneurs, both Amanda and I know how important it is to be coming from a place of strength – at the best of times and definitely at the worst.
    So here’s what we have been focusing on doing to help support ourselves and our families through this challenging time. And actually, they’re good practices for always.
    If you know that self care is something that’s been at the bottom of your to do list now’s the perfect time for a pattern interrupt; to change things up and start filling your cup. Because you need to be your best you right now.
    Ready to start trying to feel good again? Hit play.
    Love,
    Cate and Amanda
    x
    CATE’S FACEBOOK GROUP: http://www.facebook.com/groups/thecontentrevolution
    AMANDA’S FACEBOOK GROUP: https://www.facebook.com/groups/bsnaps/




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    35 min
  • #17 Selfcare for CEOs – How to look after you right now
    So, this isn’t the episode we had planned, but this isn’t really the April 2020 we’d planned either. And quite frankly when the world’s gone into lockdown, it felt a bit weird breezing in with our scheduled episode. Yes, COVID-19 is changing everything right now – the way we live, the way we shop, the way we socialise, the way we do business, the way we lead. And let’s face it, however pragmatic you’re feeling right now these are scary, scary times.
    And we’ve both felt it, believe me. But staying out of fear is the best work you can do for yourself and your business right now.
    So we wanted to create some episodes that acknowledged what’s going on, and could hopefully offer a little bit of support, advice, encouragement and solidarity with you. Because we’re going through it too, and if there is even one or two little nuggets of wisdom we can share that will help you see things differently today, well, that’s worth it.
    So in this episode we’re talking about taking care of you, and how and why you should be doing that first and foremost right now – yes before you start panicking about pivots and opportunities… Because as business owners and entrepreneurs, both Amanda and I know how important it is to be coming from a place of strength – at the best of times and definitely at the worst.
    So here’s what we have been focusing on doing to help support ourselves and our families through this challenging time. And actually, they’re good practices for always.
    If you know that self care is something that’s been at the bottom of your to do list now’s the perfect time for a pattern interrupt; to change things up and start filling your cup. Because you need to be your best you right now.
    Ready to start trying to feel good again? Hit play.
    Love,
    Cate and Amanda
    x
    CATE’S FACEBOOK GROUP: http://www.facebook.com/groups/thecontentrevolution
    AMANDA’S FACEBOOK GROUP: https://www.facebook.com/groups/bsnaps/
    35 min
  • #16 Product Ladders – What Are They & Do You Need One?
    LISTEN NOW:

    In this super speedy value packed episode you’ll get the Cliff’s Notes on everything you need to know about product ladders and how to create yours.
    Hit play to learn:
    – What makes a value ladder and a funnel different
    – Freebie ideas they’re gonna love
    – They product types every ladder needs
    – How to scale your pricing
    Press play to check it out.
    Visit Website In A Snap (Amanda)




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    21 min
  • #16 Product Ladders – What Are They & Do You Need One?
    In this super speedy value packed episode you’ll get the Cliff’s Notes on everything you need to know about product ladders and how to create yours.
    Hit play to learn:
    – What makes a value ladder and a funnel different
    – Freebie ideas they’re gonna love
    – They product types every ladder needs
    – How to scale your pricing
    Press play to check it out.
    Visit Website In A Snap (Amanda)
    21 min
  • #15 Everything You Need to Know About Landing Pages
    LISTEN NOW:

    Landing pages help make you money. So how come so many people get them so wrong?
    In this episode we’re talking everything you need to know about designing and writing a landing page that’s going to get your ideal client doing what you need them to do (click, buy, sign up), when you need them to do it.
    Press play to learn:
    – The difference between a landing page and other web pages
    – The elements every landing page needs (and the bits that it definitely shouldn’t)
    – What to write and where
    – How to build trust (even if you don’t have any testimonials)
    See you there!




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    29 min
  • #15 Everything You Need to Know About Landing Pages
    Landing pages help make you money. So how come so many people get them so wrong?
    In this episode we’re talking everything you need to know about designing and writing a landing page that’s going to get your ideal client doing what you need them to do (click, buy, sign up), when you need them to do it.
    Press play to learn:
    – The difference between a landing page and other web pages
    – The elements every landing page needs (and the bits that it definitely shouldn’t)
    – What to write and where
    – How to build trust (even if you don’t have any testimonials)
    See you there!
    29 min
  • #14 How To Write a Brilliant Blog Post in 10 Easy Steps
    If you’ve not updated your business blog since 2016, it’s time to get typing again. Blogging may not have the same leverage when it comes to SEO as it used to, but it’s still a hugely valuable piece of content collateral for any business online. Maybe you’ve given up because nobody was reading. Maybe you’ve given up because you already wrote one post and it was about as much fun as chewing broken glass…
    Whatever reason you’re holding back, don’t let not knowing how to write a good one be one of them. In this episode we’ll tell you exactly how to write a blog post that is clear, compelling, gets your reader to think, feel and do whatever it is you want them to do, and doesn’t make you want to throw your laptop out the window in the process.
    We’re talking:
    – How to plan a brilliant blog post
    – Choosing the best way to format it
    – Which bits to write first (hint: it’s probably not the way you think you should)
    – Why the design and how it looks is just as important as what it says




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    31 min
  • #14 How To Write a Brilliant Blog Post in 10 Easy Steps
    If you’ve not updated your business blog since 2016, it’s time to get typing again. Blogging may not have the same leverage when it comes to SEO as it used to, but it’s still a hugely valuable piece of content collateral for any business online. Maybe you’ve given up because nobody was reading. Maybe you’ve given up because you already wrote one post and it was about as much fun as chewing broken glass…
    Whatever reason you’re holding back, don’t let not knowing how to write a good one be one of them. In this episode we’ll tell you exactly how to write a blog post that is clear, compelling, gets your reader to think, feel and do whatever it is you want them to do, and doesn’t make you want to throw your laptop out the window in the process.
    We’re talking:
    – How to plan a brilliant blog post
    – Choosing the best way to format it
    – Which bits to write first (hint: it’s probably not the way you think you should)
    – Why the design and how it looks is just as important as what it says
    31 min

About RossSquared

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