How do celebrity-founded brands stand out amidst a slew of newness, using PR & Influencer Marketing?💄🎙️💭

Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Ruhi Thakker, Founder of ruhiandco (formerly Head of PR and Influencer Marketing for FORMA Brands like r.e.m. Beauty)

On our Radar is building a strong communication strategy--in this conversation, we explore how brands can leverage unexpected influencer categories for virality, how to assess trends, and the do's and dont's for editorial awards.

Tune in to unpack how to handle a PR crises, leveraging celebrity reach, building an organic community, and press relationships. Follow Roster Radio: The Beauty Discourse as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.

For office hours with Ruhi, email her at [email protected].

How did a third-generation esthetician build an (uncomplicated) beauty service business in the digital age?💄🎙💭 Join your host, Ilina Luthra, as she answers this question (along with many others) with Rachel Liverman, Founder & CEO of Glowbar.

On our Radar is the business of beauty services--in this express conversation (much like the Glowbar facials), we explore how Glowbar's 30-minute, customized facials revolutionised the industry. Rachel dives into overcoming the COVID hangover, building sustained growth in the ever-turbulent brick-and-mortar environment, creating memorable customer experiences, and maintaining a successful membership business. Tune in to unpack the meaning of 'well-care,' and learn how to share resources with peers, along with tons of valuable insights on building a team, standing by your mission, and more.

Use code, ROSTER, for $$ off your first Glowbar facial.

This was a bonus episode, recorded in the midst of the global pandemic. Reigning queen of costume jewellery, Sasha Grewal has been a Forbes 30-Under-30 honouree, a Vogue Fashion Fund winner and a successful entrepreneur since the inception of her jewellery brand, Outhouse, in 2012. Almost a decade later, she sits down with host, Ilina Luthra, to discuss the most important lessons in starting your own label, working with her sister, Kaabia, and a lot more. Tune in to learn from her how to expand the horizons of your business, even in the given climate. 

Creative consultant and stylist with over 20 years of experience, Ekta Rajani was at the helm of Grazia India for 7 of its most iconic years until she decided to walk the freelance path. Today, she freelances as a stylist and moonlights as a design consultant to leading labels in the industry. On this episode, she sits down with host, Ilina Luthra, in her in her sun lit home in Mumbai, to talk about her take on all things Fashion.

Co-Founder of Abraham and Thakore, David Abraham sits down with host, Ilina Luthra, to discuss his enriching education, the most misused word in the industry (sustainability), his three-decade long career and his world-renowned protégées.

Creative Director of his namesake label and winner of International Woolmark Prize for Menswear, Suket Dhir is force to be reckoned with. He sits down with host, Ilina Luthra, to discuss the perils of design school and how he followed his heart--all while leaving a mark in what’s predominantly a womenswear industry

Creative Director at Bhaane India, Nimish Shah sits down with host, Ilina Luthra, to discuss the shift in every day clothing, the influence of his time at British fashion house, Burberry and his big plans for Bhaane.

Anaita Shroff Adajania on the Future of Print | Fashion Director at Vogue India, Anaita Shroff Adajania sits down with host, Ilina Luthra, to discuss selling aspirational fashion, dynamics of the Vogue family, the power of Instagram and the future of print.