Bloomberg Business of Sports

RotoWire Founder Peter Schoenke; Netflix To Air World Baseball Classic in Japan


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Join hosts Michael Barr, Damian Sassower and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

This week we focus on how streamer continue to look to live sports programming to boost their platforms. Recently, Netflix picked up the rights to show the 2026 World Baseball Classic to viewers in Japan in a deal announced Monday by the streaming service and Major League Baseball. Plus, ESPN said a package bundling its new online service with the RedZone highlights program and NFL Network games will debut on Sept. 3 and cost $40 a month. Bloomberg News media and entertainment reporter Hannah Miller joins to discuss these new deals and how streaming platforms are leaning into sports.

Then, we take a deep dive on streamers and sports with Bloomberg Intelligence senior media analyst Geetha Ranganathan.

Plus, we speak with RotoWire's founder and president Peter Schoenke on the rise of fantasy sports and some of the latest emerging trends ahead of the new NFL season.

See omnystudio.com/listener for privacy information.

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