On this date in 1950, the results of the Sears-Roebuck safety slogan contest in Bismarck were in. The winner was a 10-year-old from Ft. Lincoln, for his slogan, “Go Slow or You’ll Go – Fast.” His award was a gold-colored statue of Roy Rogers’ horse, Trigger.

Roy Rogers

Sitting Bull to Phil Jackson, cattle to prairie dogs, knoefla to lefse. North Dakota's legacy includes many strange stories of eccentric towns, war heroes, and various colorful characters. Hear all about them on Dakota Datebook, your daily dose of North Dakota history.

Dakota Datebook is made in partnership with the State Historical Society of North Dakota, and funded by Humanities North Dakota, a nonprofit, independent state partner of the National Endowment for the Humanities. Any views, findings, conclusions, or recommendations expressed in the program do not necessarily reflect those of Humanities North Dakota or the National Endowment for the Humanities.

Society & Culture

Sitting Bull to Phil Jackson, cattle to prairie dogs, knoefla to lefse. North Dakota's legacy includes many strange stories of eccentric towns, war heroes, and various colorful characters. Hear all about them on Dakota Datebook, your daily dose of North Dakota history. Dakota Datebook is made in partnership with the State Historical Society of North Dakota, and funded by Humanities North Dakota, a nonprofit, independent state partner of the National Endowment for the Humanities. Any views, findings, conclusions, or recommendations expressed in the program do not necessarily reflect those of Humanities North Dakota or the National Endowment for the Humanities.

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Roy Rogers

Roy Rogers

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