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Renaissance Periodization, CEO Nick Shaw.

What happens when you combine a PhD in exercise science with practical bodybuilding experience and build it into a multi-million dollar fitness empire? Nick Shaw, co-founder of RP Strength, reveals the fascinating journey from basement workouts with sand weights to creating apps that help millions of people transform their physiques. We explore the revolutionary RP Diet Coach app that shifts nutrition coaching from reactive food logging to proactive meal planning, making it easier for busy professionals to achieve their goals. Shaw shares insights on building a successful fitness business, the importance of evidence-based approaches over social media hype, and why most people get distracted by minor details instead of mastering the fundamentals. From entrepreneurship lessons learned through accidental partnerships to navigating the overwhelming world of fitness misinformation, this conversation provides practical wisdom for both fitness professionals and anyone serious about achieving lasting results. Whether you're a personal trainer looking to enhance your client services or someone frustrated with conflicting nutrition advice, Shaw's level-headed approach cuts through the noise to focus on what actually works. Don't miss his perspective on why consistency trumps perfection and how to identify credible sources in an industry flooded with questionable advice. Subscribe for more evidence-based fitness insights that bridge the gap between science and real-world application.

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