On today’s episode, Craig chats with Corey Haines, founder of Conversion Factory. They chat about what it’s really like to be a B2B SaaS owner including how to handle marketing, if it’s necessary to learn the ins and outs of development, and how client work can kick you in the butt so you can stay fresh all the time.

Corey Haines is a marketing-first entrepreneur. He aims to help people with exceptional products, services, and content get the attention they deserve. Corey focuses on entrepreneurship, building a portfolio of small bets to optimize for autonomy, mastery, and purpose. He is currently running Conversion Factory, Swipe Files, and SwipeWell. He has worked with dozens of startups on marketing and growth including Cordial, Baremetrics, SavvyCal, Bonsai, Evercast, Riverside.fm, Holloway, Beamer, and Timetastic.

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